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Advantages of Banner Stands

An increasing number of companies are using trade show banner stands to serve their exhibiting needs because of their versatility, quality appearance and ease of use compared to other display options.

As an alternative to a single booth display that features a prominent graphic, exhibitors are using multiple stands side-by-side to create the framework for their exhibit booths.

For example, three vertical banners can be used effectively in a ten-foot booth area. While they don't have the curved shape of some pop up exhibit displays, the stands have lighter frames, fewer pieces and are faster to set up.

With retractable models, set up is as easy as pulling the graphic from the bottom up to the clips at the top. In addition, they are easier to transport from location-to-location and can be more cost-effective to ship than other types of trade show displays.

According to Chris Harmen of Florida-based Skyline Displays, by ordering the correct number of stands with customized graphics, businesses can create a booth of almost any size.

The banner fabric is ideal for imprinting vivid graphics. The fabric is highly durable and visuals will continue to look striking after repeated use. Not having to replace costly graphics leaves more room in the budget for other trade show expenses.

Since few businesses market exclusively at trade shows, banners provide versatility for promotion in locations outside of an exhibition hall. Their portability enables companies to use stands to market products and services in other types of event venues, showrooms, meetings, offices and retail areas.


Related Articles

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Banner Design and Printing
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