Winning Graphics for Your
Custom Trade Show Display

Your custom trade show display must quickly (in a matter of seconds), powerfully and impressively project…

• Who you are
  
• What you do
  
• The benefits you deliver
  
• Why you are the best choice
  

While achieving all this may seem insurmountable, you can achieve your objectives by following some proven design strategies for your custom display.

Make your message the "hero" of your exhibit. Accomplish this by keeping your overall design simple and have a single focal point that draws the eye to what is most important to the customer (and your success). Have your graphics and signage emphasize (sell) your product benefits rather than attributes.

Appeal to your customers’ needs and wants. Let your visuals do the storytelling whenever possible. Limit the use of text in your graphics and signage. And, when you do have verbiage, always use action words that speak to your product benefits.

Cool colors like blue, green and white appear slick and professional. Warm colors like red, orange, and yellow are strong attention grabbers.

To maximize effectiveness of your booth graphics, hire a qualified graphic design firm who understands your needs and has the expertise to create a winning exhibit that effectively delivers your message. For more information on selecting a booth design firm, click here.

Related Articles