Creating Winning Graphics for
Your Custom Trade Show Display

The graphics you use for your event marketing can make the difference between a good custom trade show display and a wow exhibit that beckons attendees and stunningly communicates your message for enhanced product sales.

Your custom trade show display must quickly (in a matter of seconds), powerfully and impressively project…

While achieving all this may seem insurmountable, you can achieve your objectives by following some proven design strategies for your custom display.

Make your message the hero of your exhibit. Accomplish this by keeping your overall design simple and have a single focal point that draws the eye to what is most important to the customer (and your success).

Make sure your graphics and signage emphasize (sell) your product benefits rather than attributes. Appeal to your customers’ needs and wants.

Select one or two large, striking visuals versus a number of smaller graphic elements. Photography is always preferred over illustrations. It has more credible and impact to the consumer.

Let your visuals do the storytelling whenever possible. Limit the use of text in your graphics and signage. And, when you do have verbiage, always use action words that speak to your product benefits.

Pay attention to color and its relationship with your product and customer. The color and tones you choose for your display can help you stand out, as well as convey your message.

Cool colors like blue, green and white appear slick and professional. Warm colors like red, orange, and yellow are strong attention grabbers.

To maximize effectiveness of your booth graphics, hire a qualified graphic design firm who understands your needs and has the expertise to create a winning exhibit that effectively delivers your message. For more information on selecting a booth design firm, click here.

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