Should You Rent or Create Your
Own Custom Trade Show Display?

As you develop your exhibit strategy, you need to determine whether a custom trade show display or using trade show rentals will best serve your marketing needs.

A custom display gives you total control over the design, materials, configuration and functionality of your booth.

Yet, renting may be cost-effective alternative that you can adapt through graphics and signage to reflect your company image and sales message.

Before deciding on either a custom display or trade show rentals, carefully evaluate your needs and then thoughtfully research what options are available and their related costs.

As a starting point, answer these questions to help determine whether a custom trade show display or using trade show rentals is best for you.

Display design firms will work with you to determine booth design, lighting, cost, and turnaround. Many exhibit houses across the country offer both custom and rental alternatives, and can offer suggestions on how to use rentals effectively to fulfill your requirements. In addition, purchasing and adapting a used exhibit is a third alternative worth considering.

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