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How Much Space Do You Need
For A Custom Trade Show Exhibit?
What size should you make your custom trade show exhibit? Does bigger really mean better, and in turn, more results? In his book, How to Design a Wow Trade Show Booth Without Spending a Fortune, author Steve Miller says “Of course, the size of your trade show exhibit will impact whether people see it, stop in, and remember it. …A 10,000 square foot mega-booth will get a lot more attention than a little 100 square-footer.” Yet, Miller is quick to point out that most companies are not in the position to spend six figures on the design of a custom trade show exhibit AND certainly may not need to considering their goals. Your size and space requirements must correlate to your (1) show objectives, (2) what you are selling, and (3) how you plan to generate leads and conduct business at your booth. Following are some guidelines for determining space needs for your custom trade show exhibit, according to Miller’s recommendations. Your final step in determining size and space for your custom display is to examine each of the above factors and calculate your total space needs relative to available funds.
Click on the articles below for additional information
related to your custom trade show display.
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