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How Much Space Do You Need
For A Custom Trade Show Exhibit?

What size should you make your custom trade show exhibit? Does bigger really mean better, and in turn, more results?

In his book, How to Design a Wow Trade Show Booth Without Spending a Fortune, author Steve Miller says “Of course, the size of your trade show exhibit will impact whether people see it, stop in, and remember it. …A 10,000 square foot mega-booth will get a lot more attention than a little 100 square-footer.”

Yet, Miller is quick to point out that most companies are not in the position to spend six figures on the design of a custom trade show exhibit AND certainly may not need to considering their goals.

Your size and space requirements must correlate to your (1) show objectives, (2) what you are selling, and (3) how you plan to generate leads and conduct business at your booth.

Following are some guidelines for determining space needs for your custom trade show exhibit, according to Miller’s recommendations.

  • Select a few of your top products for your booth, based on those you want to aggressively promote. This will enable you to display and sell more effectively versus diluting your impact with a wide variety of products that require multiple messages and selling strategies.

  • Based on the products you’ve selected, determine how much space you will need to adequately showcase them in your booth.

  • Identify other space requirements for your custom trade show exhibit, such as computer stations, kiosks, tables, and other accessories needed to promote your products and meet with visitors.

  • Consider that actual size of banners, signage, and other display components.

  • Allow for 50 square feet of space for each staffer working your booth. The number of representatives per shift should be determined by how many visitors you forecast to stop by your booth.

    You can make an estimated count by looking at the size of the event and your promotional activity before and during the show. Another way of defining staffing space is to allocate about 30% of your booth area for your representatives.

  • Review your event budget and realistically calculate how much you can afford to spend on your booth space. Remember to look at your goals for the show in terms of leads generated and sales to calculate a return on your investment.
  • Your final step in determining size and space for your custom display is to examine each of the above factors and calculate your total space needs relative to available funds.

    Click on the articles below for additional information
    related to your custom trade show display.


    Related Articles

    Giveaways to Attract Visitors to Your Custom Trade Show Exhibit
    How to Select a Trade Show Display Firm
    Make a Trade Show Suppy Kit
    Trade Show Display Lighting


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