Plan for Paperwork with Your
Exhibit Trade Show Booth Display

You plan to use your exhibit trade show booth display to introduce a new product as part of your overall marketing launch. You’ve identified what conferences you want to attend and have submitted your exhibitor registration application.

Next, you need to be prepared for the onslaught of paperwork that follows. Once your registration is processed, you’ll receive a hefty information packet from the conference sponsor that includes booth space information, forms to complete, area information, and other guidelines about the event.

While tedious, you need to carefully review the entire packet and make note of deadlines for returning forms and other requested information.

As you read your materials, confirm that you have been given the booth location that you requested with your registration application (and if not, contact the show sponsor right away).

Take note of guidelines and access to power, lighting and plumbing to ensure you have everything you need for your exhibit trade show booth display.

Carefully complete forms that allow you to request specific conference services, equipment rentals, cleaning requirements, floral arrangements, etc.

Look for marketing and publicity opportunities that the sponsor makes available to all exhibitors (and be sure to do your own pre-show marketing, as well.)

Look for sponsorship opportunities and ways to maximize your exposure at the conference in addition to working at your exhibit trade show display booth.

Review shipping guidelines and where to pick up and store your items once you arrive at the conference site.

Finally, take note of retailers and restaurants located close to the exhibit hall in the event you need to make a last minute purchase or reservations for client dinner meetings.

Taking the time to carefully review the materials in your packet and then ensuring accuracy and timeliness of form submission will put you on the road to success.

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