Imprinted Trade Show
Giveaway Supports Results

Yet, other marketing strategies before, during and after an event have equal (if not greater) importance in helping you achieve your goals.

The key is to look at every element of your exhibiting strategy, including the type of promotional item you have and how you distribute it, as a contributing factor in your overall goal achievement.

Here are some tips that will help you achieve your trade show event objectives.

• Contact event registrants by mail or e-mail prior to the show to tell them about your product demonstrations, exhibit information and trade show giveaways. Also use Facebook, Twitter and other social networking opportunities to get the word out.

  This will encourage attendees to make a point of visiting your booth and enable you to identify interested prospects for special attention and follow-up.
  

• During the exhibit, your promotional item should be handed out individually to each potential customer. This enables you open the door for one-on-one discussion and stops "gift grabbers" from shopping your booth and moving on to the next exhibit freebie.
  

• If your giveaway is an item or certificate that can be redeemed for products or services at a later date, code it so that the success of your promotional item and marketing efforts can be tracked.
  

After the event, evaluate every aspect of event participation, including the appeal and impact from your imprinted trade show giveaway.

For example, did your promotional items grab the attention of those who passed by your booth? Did they draw the specific audience you wanted to reach? Did the people who stopped by your booth find your giveaway useful? And, did your giveaways project a positive image for your business?

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