Should You Buy a
Portable Trade Show Booth?

Portable booths generally cost much less than permanent trade show booths or rentals.

Also, they are typically more convenient to manage when configured for quick set up and break down. The panels should be easily handled and not too heavy.

For example, a popular lingerie brand needed a portable display that could be set up and broken down by four women. That was the only rule, and the design firm that took the project delivered a portable trade show booth that could be put up and taken down not by four women, but by just two. So before making a purchase, make sure that the display is appropriately designed for efficient use by event staff.

Another advantage to a portable booth is that the design features panels that can be shipped to trade show event venues and then easily assembled. The great thing about these panels is that they hold your marketing visuals.

The panels can easily be updated year by year -- or even event by event -- by having new ones designed and printed. All the switching out can be done before the booth is shipped to the event site, so there's no last minute panic when you arrive to find a panel missing.

The panel inserts can be changed to make them appropriate for any trade show event.

When you only have printing charges to deal with, you will save meaningful dollars on rentals or buying more than one display booth.

Portable booths can also be designed so that it is possible to configure them in different arrangements. What this means is that you can add or subtract parts of your booth to fit the rental space.

This allows you to take part in a wider variety of events without having to spend extra money to do so. There's nothing worse than finding out your booth is going to be dwarfed or overwhelmed by either the available space or your competitors' displays. With a portable booth, you can get the right fit every time.

The key to getting a great portable trade show booth is in choosing a great portable trade show booth designer. Don't just go with a cookie-cutter booth designer.

Hire graphic design firms to give your display booth some real pizzazz -- and to ensure that all your specifications for size and assembly are met.

This article was written by Patty Stripes, an editor for www.the-trade-show-booth.com.

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