Evaluate Where to Use Your
Portable Tradeshow Booth

Show participation involves a tremendous amount of time and money. This investment can yield a strong return if you have data that suggests you can reach a sufficient number of decision makers in your target audience with your sales message.

According to Exhibit Surveys, Inc. of Red Bank, New Jersey, the average corporation only has about 16% of attendees at a given event who represent potential customers.

Therefore, ask your show sponsors for detailed information about how many people are expected to attend, along with as much demographic and other profile information available, including company size, industry classification, attendee titles, etc.

Also, inquire about other exhibitors who have signed up for the event. Will your competition be there? Are related companies planning to attend to showcase their products?

With this information in hand, you will be able to estimate the number of visitors to your booth who represent high potential prospects.

This will enable you to forecast a return on your investment, based on other show performance.

Then, you are at the point where you can make your decision to attend or look at other options that have greater potential to deliver results.

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