Why Use Promotional Gifts
In Pre-Show Marketing?

Promotional gifts can play a significant role in increasing traffic to an exhibitor's trade show booth, thereby helping to maximize the company's investment in time, effort and money.

This gives a distinct advantage over other exhibitors who are all clamoring for the same buyers' attention.

Research shows that the most successful exhibitors - in terms of business generated and leads collected - write to their customers and prospects before a show.

A simple direct mail campaign to invite conference attendees to visit you in the exhibition hall will likely generate incremental traffic to your booth.

Yet, to gain the greatest impact, you also should consider offering an incentive such as a free gift or the opportunity to come by your booth and be entered in a prize drawing.

Using promotional gifts in conjunction with pre-show mailings has proven success in enticing more attendees to visit your booth during an event, according to a recent study on the effectiveness of promotional products in tradeshow settings.

The research was conducted at Georgia Southern University and published by the Promotional Products Association International (PPAI).

The findings reveal that pre-show mailings with incentives are more effective than mailings without.

By including a gift with the mailing or an offer for a higher value item to be claimed at the show, more recipients visited exhibitors’ booths at a show.

Therefore, using promotional gifts in your pre-show marketing efforts are highly effective in increasing customer awareness and building booth traffic. And the greater the traffic, the greater the potential for sales leads and revenue achievement.

This article was written by Praveen Samra. For more information, visit www.2bsources.co.uk.

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