Promotional Trade Show
Items for Prizes & Drawings

The purpose of using promotional trade show items, along with drawings and prizes, is to heighten visibility in the exhibit hall, attract high potential prospects to your booth, and generate viable leads.

They only serve to increase your expenses by attracting a large number of attendees with whom you will never do business. This also takes up your and your staff's time and energy, which can be better spent focusing on high opportunity prospects.

By using promotional trade show items and contests that complement your product and image, you will draw visitors who are truly interested in what you have to offer.

You would have a mountain of leads, but they wouldn’t necessarily be people who would buy your product.

Yet, if you were selling a technology enhancement and had a drawing for software that would complement and help run the product, you would attract interested prospects who would have a good likelihood of becoming your customers.

Instead of having one drawing and one major prize to give away at the end of show, consider having a number of drawings (and winners) throughout each day of the event.

People are more likely to participate in a contest if they think their odds of winning are possible. It's just human nature. Therefore, plan to have frequent drawings and be sure to publicize the times. Booth visitors will be more interested in participating and may even stop by your display more often to see if they've won.

This means you will have more opportunities to get to know them, giving you a greater chance of converting your booth visitors into viable leads -- and ultimately customers.

Whether you choose to have a drawing or prize giveaway, using promotional items that support your product’s quality and market positioning (reputation) is essential to your short and long-term success.

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