Maximize Utilization of Your
Trade Show Accessories

If you’re on a tight budget, costs can quickly add up so look for items that can later be used in your office or retail space. Here are a few ideas to get more “bang for your buck” with your trade show accessories.

Table Top Displays

Table top displays are an affordable option because they can be used as the focal point in your exhibit or as part of a larger trade show display. And when the event is over, the display can be a versatile marketing accessory and used:

• In your company reception area or at the front of the store to inform visitors about your company or a new product
• In training sessions with employees to remind them of the company’s key business principles
• As a portable marketing tool when making presentations to clients
• To introduce the company to the general public or communicate a key message or messages when sponsoring an event

Literature Racks

While your literature racks are key trade show accessories during an event, they can also be used as organizational tools around the office to reduce clutter and keep internal and external audiences abreast of the latest developments within your organization.

Organize Your Marketing Materials at the Office-- If a prospect walked in off of the street and wanted general information about your company, is your printed collateral easily accessible? The literature rack will keep all your materials organized and your staff will easily be able to see when supplies need to be replenished.

Shape Up Office Décor-- A literature rack is an excellent way to keep all of the magazines neat, organized and in one place. Also, you can avoid clutter by using a literature rack in your office to organize the weekly or monthly trade magazines, annual reports and other publications you receive.

Keep Employees Informed -- You can place a literature rack in the employee “break room” to display company newsletters and updates to health insurance, investment benefits, holiday schedules, worker’s compensation rights, etc.

Portable Projection Screen

Whether you are showing a slideshow or a mini-movie, the portable projection screen can be one of your invaluable trade show accessories that drive traffic to your booth.

Because it is easily transported, the portable projection screen can also be used inside and outside of the office after the trade show.

When giving a client presentation, your portable projection screen enables you to arrive at the meeting fully prepared to do a standard Power Point presentation, or a more elaborately executed multimedia visual.

At the office, whether you are reviewing graphs with statistical data at an internal meeting or showing a slide show of candid photos at the annual holiday party, your portable projection screen is a handy tool that can easily be stored without taking up much space.

When you consider the multiple uses of these and other booth accessories, you will maximize your investment and effectively stretch your marketing dollars.

This article on trade show accessories was written by Mat Kelly, president of ExhibitDEAL. For more information, visit www.exhibitdeal.com.

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