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The Impact of Trade Show
Booth Graphic Elements
Your exhibit and trade show booth graphic elements must powerfully reflect who you are and draw visitors to your booth in the midst of a loud, crowded exhibit hall filled with distractions and competitors. 
While your well-trained exhibit staff, pre-show marketing, giveaways, and at-show promotions serve to attract potential prospects, the appeal and image of a trade show booth graphic can make or break sales results. You have three seconds to make an impression on those walking past your display. Your overall design that includes each trade show booth graphic and sign must be arresting and meaningful enough to compel attendees to walk in and learn more.
 Your visuals and graphics must be large and bright, while simply and clearly communicating -- in as few words as possible -- the benefits of your product.
According to trade show expert and author Steve Miller, there are five key components that make an exhibit visually gripping. They are color, lighting, motion, sound and smell:
Bringing all of these components together typically requires professional expertise and counsel to ensure a high-impact exhibit display. Robert B. Konikow, in his book, Exhibit Design, details the following attributes to look for in a good trade show booth graphic designer:
Every Good Display Booth Designer Must Have An…
- Open, creative mind
- Understanding of materials and how they are best used
- Aability to communicate ideas clearly and precisely
- Understanding of structure
- Understanding of the limitations of his or her company
- Understanding of graphic techniques, including typography, photography, etc.
- Awareness of all media and interactive methods of product presentation
- Awareness of cost factors in order to keep within budget limitations
- Understanding of the special characteristics of specific shows, so he or she can design within those limits
- Awareness of marketing trends and their relations to the client’s objectives
Related Articles:
Effective Trade Show Exhibit Design Strategies
Keys to Effective Booth Design
Design Your Exhibit Display to Reflect Your "Brand Essence"
Using Fabric Graphics
Trade Show Banner Stands
Care & Handling of Popup Display Graphic Panels
Tips on Choosing a Trade Show Exhibit Company
Options for a Pop-up Trade Show Display
Lighting and Your Trade Show Booth Graphic
How to Create Show-Stopping Graphic Design
Working with Trade Show Florists
Working with a Designer to Develop Your Booth
Selecting a Trade Show Booth Designer
Create Winning Graphics for Your Exhibit
Create Striking Trade Show Banners
Addressing Your Special Lighting Needs
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