Home
FREE Display Quotes
Plan for Success Planning Tips
Timeline & Checklists
Find Trade Shows
Booths Exhibits & Displays
Banner Stands
Design & Graphics
Fixtures & Lighting
Show Logistics
Staffing Strategies
Promotions Marketing Strategy
Attract Booth Traffic
Trade Show Ideas
Promotional Items
Using Giveaways
Booth Entertainment
Event Magicians
Compare Prices Exhibit Quotes
Marketing Services
Promo Item Quotes
Help & Contacts RESOURCES
Contact / Advertising
Site Search

[?] Subscribe To This Site

XML RSS
Add to Google
Add to My Yahoo!
Add to My MSN
Subscribe with Bloglines

Trade Show Display Booth:
Impact of Exhibit Trends

Companies spend a tremendous amount of effort ensuring their event strategy and trade show display booth, graphics, staffing, marketing, and giveaways are well planned to maximize sales and lead generation.

Like any other marketing method, the marketplace and its receptivity to marketing and sales approaches change over time.

Those responsible for exhibiting need to pay close attention to industry trends that correlate to exhibit planning and a company’s ability to be successful with its trade show display booth.

According to findings by the Incomm Center for Trade Show Research and Sales Planning, here is a summary of recent trends in exhibiting.

  • Time limitations by attendees cause them to stay longer and get as much accomplished at the show as possible. As a result, they are doing less browsing and more targeted product evaluation.

    The ability to conduct multiple meetings in one day is a great benefit to show attendees. They use their time efficiently to compare products in order to make their purchasing decisions.

  • There has been an increase in buying teams at events compared to a single company representative. The buying teams are comprised of a number of decision makers from a single organization who strategically visit you and your competition’s tradeshow display booth – often multiple times – to fully evaluate the benefits of one product over another.

    Then they meet as a group and collectively make follow-up strategies and, ultimately, purchase decisions for the company they represent.

  • Experiential exhibiting is another growing trend. Rather than aggressively selling products and their features to visitors, trade show display booth staff now find they are more effective serving as soft-sell consultants and engaging visitors with product success stories and solutions. Research shows that buyers prefer this type of approach versus hard selling.

  • An event’s success now is not only measured in new leads or sales generated, but in building current customer relationships. Pre-show marketing and account management help draw booth visits and special meetings with current customers that can yield incremental sales. .

  • New registration technology with smart cards, bar coding and magnetic strips expedite the registration process, saving attendees and event sponsors time and effort.

    The other great advantage of this technology is better tracking of prospect data and traffic flow, allowing exhibitors to measure quality as well as quantity.




Related Articles

Understanding Your Exhibit Competition
Trade Show Survey
Trade Show Planning Information
Trade Show Resources


Return HOME from Trade Show Display Booth Competition



GigaGolf Special Coupons
Google
 
Web www.trade-show-advisor.com


Share Your Comments!

We welcome your insights about what you just read. Please leave a comment in the box below.

 


     

Quick Resources

trade show advisor

trade show associations

trade show resources

trade show advisor


Share Success Tips

Do you have a great tip that has enhanced your exhibiting results? Share it here! What works for you just might help someone else. Click Here >>

Today's Top
Trade Show Searches


find trade show jobs


Join the Discussion!

If you're an exhibitor or have experience working in the trade show business, share your insights on the industry's challenges and opportunities. Click Here >>

Popular Articles

Trade Show Ideas
Here are some creative trade show concepts that will help attract more booth traffic and delivery your sales message...
Read Article>>

"Green" Pop-Up Displays
Environmentally friendly displays offer benefits that range from enhancing company image to saving dollars... Read Article >>

Designing "Wow" Stands
Creating the wow-factor for your exhibition stand is vital. First impressions really do count... Read Article >>

How to Find Tradeshows
Searching these online trade show directory databases is an effective way to find industry events and consumer shows that... Read Article>>


trade show marketing


Business News
From Around the Web

Find more information about successful marketing and tradeshow strategies at Yahoo Business.

To read today's top business news stories summarized by Google, click here: Google Business.

For top marketing and business articles and information from Bing, click here: Business - Bing News.