How Much Will Your
Trade Show Display Product Cost?

Think about the cost of a trade show display product like you would think about the cost of a car. You will pay much less for a basic compact car than for a luxury vehicle that really makes an impression and has all the bells and whistles.

There are different trade show display product types and they come in a wide variety of sizes and configurations. You may pay around a $1,000 for a basic table top display with velcro-attached headlines and graphics, which you would use for small, local events or specialty fairs. A 10-foot pop-up display with nice graphics and some booth accessories will run from $3,000 to $6,000+. You would typically use this type of booth for shows of regional and/or national scope.

If you need a larger trade show display product with more features and accessories for major exhibitions, plan to budget at least $10,000. Custom-built trade show displays are the most expensive and can cost more than $20,000, based on your requirements. Yet, if trade show participation is a vital sales and marketing strategy for your company or product, it may be well worth the investment to achieve your objectives.

The costs in this article represent examples of what you might expect to pay. Costs may vary significantly based on your needs, geographic market, the company you select, and their overall expertise and service.

Yet, there may be other options if your budget is tight. Trade show rentals and purchasing used trade show display products are viable alternatives and have the potential to save you significant cost.

Research what is available before you make any purchase. If you decide to go with a rental or used trade show display product, make sure you engage a graphic designer to help you adapt the booth so it effectively communicates your image and message.

Remember, your trade show exhibit display serves as a direct, powerful reflection of the quality, reputation, and service of your company and its products. To help you achieve results, the display’s visual impact must make a strong first impression and communicate your message in a matter of seconds.