| |
Learn How to “Read” Trade Show
Exhibit Booth Visitors
The ability to read body language among visitors to your trade show exhibit booth can put you at an advantage from a sales perspective. Subliminal signals can be strong indicators of how you should approach and engage potential prospects. According to author and trade show expert Steve Miller in his book, How to Get the Most out of Trade Shows, you should always watch how attendees approaching your booth walk, stand and use their hands. Miller advises to see if you can make contact to ascertain whether they are willing to talk. If they slow down and shift their body in the direction of your trade show exhibit booth, chances are good that they are interested in hearing what you have to say. Miller also advises to watch for hand and arm signals from the prospect, including the following. In addition to reading body language among visitors at your trade show exhibit booth, make sure you are sending positive, friendly signals by how you stand, communicate and smile. Miller sums it up in his book by stating, “By consciously sending warm, confident, positive signals at all times, you tell attendees that your are someone worth knowing.”
Related Articles
Trade Show Exhibit Booth Blunders
Prepare for the Unexpected at Your Exhibit
Increase Your Visibility at the Show
Return to HOME page
|
