Five Tips on How to Select a
Trade Show Exhibit Company

Seek out the trade show display firm that can help you gain the maximum impact on the show floor. If you are new at this, start by checking out firms online. Research the trade show exhibit company depth of experience, creative talents and track record.

Closely examine these criteria to justify making them your trade show exhibit partner. Narrow your search down to two or three qualified firms and then contact them by phone. Here are five key questions to ask your prospective trade show exhibit company:

1. Do they have an "A to Z" approach to managing trade show display projects? If so, you will be able to start with a design concept keyed to your company’s brand image while strictly adhering to the specifications of your booth requirements.

   Step-by-step your display unit will be constructed, utilizing the latest trade show display structural technologies, until final approval of a fully assembled product is ready for its exhibit hall appearance. You should demand an integrated, turnkey service that provides you with a flaw-free trade show exhibit building process.

2. Check the exhibit fimr’s design-to-completion success rate. A top firm can boast that the majority of their design proposals presented have become built projects. The industry average is only 30% of proposals accepted by clients for successful completion.

3. Ask if they have a seasoned management team. Find out how long their team has been together. The longer the trade show exhibit company team has worked together, the better the intellectual property they can deliver and complete a project with little or no complications.

   The teamwork of a good exhibit house offers a refined process of working seamlessly together. That is reassurance to both new and long-term clients of a successful trade show experience.

4. What is the customer satisfaction rating for the trade show exhibit company? Ask for client referrals; get client testimonials and client feedback.

   Ask about their policy for less-than-satisfied clients and how they personally address these issues and how they would rectify any concerns.

5. Do they have exclusive trade show resource relationships? This is a measure of their diligence and experience in the trade show industry.

   Find out their source of such suppliers as custom modular and custom portable trade show display providers. Are these first line, reliable organizations with solid track records in the trade show business?

Then it is up to the firm’s account management and design staff to guide you through the steps to building a successful trade show display.

This article was written by Dick Wheeler, President of Pro Exhibits, a full-service trade show exhibit, graphics and management services company.

Related Articles:

Share Your Comments!