What NOT to Do at
Trade Show Exhibit Displays

The following list of behaviors to avoid should serve as a reminder to your team... and will be especially helpful to individuals who have never before worked at a trade show booth.

The DON’TS of Working Trade Show Exhibit Displays

• Don’t neglect to practice and rehearse your sales message. Consistent message delivery is essential to success.

• Don’t be late. In fact, plan to be early for your booth work schedule.

• Don’t eat, drink, chew gum or smoke at or around the booth (even if you think you are out of the line of sight of visitors).

• Don’t sit down (no matter how much those pups are howling).

• Don’t engage in discussions with colleagues or friends while you are working your booth. You’ll ignore your visitors.

• Don’t block the entrance to your booth.
  

• Don’t forget your name tag and to always introduce yourself.
  

• Don’t neglect to use booth visitors’ names when you speak with them

• Don't forget to ask about prospect's needs and interests -- and to listen intently. This is fundamental to the sales process.
  

• Don’t miss out on each opportunity to get complete lead information from booth visitors.

• Don’t waste valuable timing delaying post-show follow-up with prospects. The longer you wait, the less chance you have of converting your leads into customers.

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