What NOT to Do at
Trade Show Exhibit Displays

It may seem like common sense, but you will find staff at trade show exhibit displays sabotaging their event success through unprofessional behavior at the booth.

The following activities at trade show exhibit displays are done by those who don’t even realize what they are doing … or don’t recognize the impact of their actions on image and sales results.

The Big DON’TS of Working Trade Show Exhibit Displays:

Don’t neglect to practice and rehearse your sales message. Consistent message delivery is essential to success.

Don’t be late. In fact, plan to be early for your booth work schedule.

Don’t smoke in or near the booth. Avoid it all together, if possible.

Don’t eat at the booth (even if you think you are out of the line of sight of visitors).

Don’t chew gum at the show.

Don’t sit down (no matter how much those pups are howling).

Don’t talk with colleagues or friends while you are working your booth. You’ll ignore your visitors.

Don’t forget your name tag and to always introduce yourself.

Don’t block the entrance to your booth.

Don’t forget to smile… morning, noon and night.

Don’t stack giveaways on tables so it looks like a blue-light special. Rather, hand them out personally to visitors who represent high potential.

Don’t neglect to use booth visitors’ names when you speak with them.

Don’t have your sales materials scattered in your booth. Your literature need to be displayed neatly and visibly.

Don’t forget to ask about prospect needs and interests. This is fundamental to the sales process.

Don’t get any or incomplete lead information. You’ll be wasting all your time and money without good lead data.

Don’t waste valuable timing waiting to doing post-show follow-up with prospects. It’s your opportunity to turn warm leads into hot leads… and ultimately into sales.

Trade Show Staffing Formula
Trade Show Exhibit Displays: Plan for the Unexpected
Trade Show Exhibitor Check List
Tips for Selecting a Trade Show Display Firm


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