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Trade Show Exhibitor Listing
Serves as a Helpful Marketing Tool

Reviewing an event’s trade show exhibitor listing ahead of time will give you a strategic advantage over the competition and enable you to fully leverage your marketing opportunities while you are on the road.

Contact the conference sponsor to ask for an advance copy of participating exhibitors that will enable you to have extra time and insight into:

  • Your competition at the show so you and your staff can plan for opportunities at the event to learn about competitor product changes and/or introductions

  • Newcomers to your industry for you to meet and research

  • Potential companies and individuals with whom you may want to create a strategic partnership to further your company’s products or services

  • Recruiting resources and contacts because you always need to be on the lookout for good people to join your team

  • Resource companies that may be at the show and able to provide you with key data or trend information that will help with product planning and evolution

  • Other exhibitors who may be potential customers
  • Compare the exhibitor list to those from the past and note changes. In addition, share the list of exhibit participants with your event staff and ask for other creative ways to use this marketing tool to your advantage.

    Related Articles

    Find Trade Shows
    Before You Go: Trade Show Check List
    Review Trade Show Exhibitor Listing With Staff
    Staff Training Tips
    Trade Show Budgeting
    Prepare for Your Registration Packet


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