So, how do you strike a balance between look, function and cost of trade show fixtures within high-impact trade show displays and exhibit configurations? The most effective strategy is to begin thinking about trade show fixtures and other booth necessities during the initial development stages of your exhibit design and show strategy.

Spend as much time upfront as possible with your booth designer to discuss your sales and marketing objectives. Explain your product positioning, what you do, the benefits you deliver, and your competitive points of difference. Confirm that you have a clear understanding and agreement on your product positioning and exhibit goals.

Then, thoroughly discuss and detail your booth requirements, fixtures and accessories, including the following:

• Space requirements based on what you want to accomplish, your budget, and the shows you plan to attend
  

• What you expect of your representatives when they work the booth (i.e. meet and greet prospects, review product benefits, show product demonstrations, etc.)
  

• How you plan to promote your products at the booth such as doing live product demonstrations, audio-visual presentations, interactive activities, etc.
  

• Type of giveaways or entertainment you plan to have at each show
  

• Invited speakers, company executives, or other presenters who will give talks at the booth
  

• Storage requirements
  

• Type of literature you will be using and how you want to display it
  

• Portability and shipping needs
  

Once you have identified your booth requirements, discuss your budget and how you want to allocate it towards each area of your exhibit.

An experienced booth designer will be able to offer ideas and present solutions on how to make the best use of your allocated funds, including developing high-impact signage, graphics, and displays, as well as using trade show fixtures and accessories to your advantage.

Booth Accessories