Trade Show Fixtures
Support Image and Sales

Trade show fixtures are integral to the image, functionality and appeal of your exhibit. The quality and style of your countertops, literature racks, lecterns, furniture, writing surfaces and other booth accessories must superbly coordinate with your booth design and reflect your product reputation.

So, how do you strike a balance between look, function and cost of fixtures within high-impact trade show displays and exhibit configurations? The most effective strategy is to begin thinking about trade show fixtures and other booth necessities during the initial development stages of your exhibit design and show strategy.

Spend as much time upfront as possible with your booth designer to discuss your sales and marketing objectives. Explain your product positioning, what you do, the benefits you deliver, and your competitive points of difference. Confirm that you have a clear understanding and agreement on your product positioning and exhibit goals.

Then, thoroughly discuss and detail your booth requirements, fixtures and accessories, including the following:

Once you have identified your booth requirements, discuss your budget and how you want to allocate it towards each area of your exhibit.

An experienced booth designer will be able to offer ideas and present solutions on how to make the best use of your allocated funds, including developing high-impact signage, graphics, and displays, as well as using fixtures and accessories to your advantage.

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