Trade Show Fixtures
Support Image and Sales

Trade show fixtures are integral to the image, functionality and appeal of your exhibit. The quality and style of your countertops, literature racks, lecterns, furniture, writing surfaces and other booth accessories must superbly coordinate with your booth design and reflect your product reputation.

Of course, fixtures must also have utility. If selected, designed and arranged properly, fixtures can help staff more effectively meet with prospects, give product demonstrations, utilize visual aids, and perform other sales activities.

So, how do you strike a balance between look, function and cost for your trade show fixtures? Your best strategy is to begin thinking about trade show fixtures and other necessities during the initial development stages of your exhibit design and show strategy.

Spend as much time upfront as possible with your booth designer to discuss your sales and marketing objectives. Explain your product positioning, what you do, the benefits you deliver, and your competitive points of difference. Confirm that you have a clear understanding and agreement on your product positioning and exhibit goals.

Then, thoroughly discuss and detail your booth requirements, fixtures and accessories, including the following:

An experienced booth designer will be able to offer ideas and present solutions on how to make the best use of your allocated funds, including developing high-impact signage, graphics, and displays, as well as using fixtures and accessories to your advantage.

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