Tips for Creating Powerful
Trade Show Graphics

Effective trade show graphics can make a meaningful difference in your ability to attract large numbers of booth visitors in a bustling conference hall. Company information, brand image and key sales messages must be portrayed with power and appeal to get the most out of trade show participation.

Thoughtful Use Of White Space

Images and quality displays are all about balance, One of the important traits to balance is the amount of graphics and text versus the amount of empty "white space" or background color. Using this space wisely draws the eye to the important elements in the design and gives the displays a professional appeal that every business needs.

Balancing Color Usage

While there are an unlimited number of color palates and choices businesses can use in their trade show display graphics, it's still important to keep the element of balance in mind. Light versus dark colors, cool versus warm tints, are important considerations. Though, it's also important to choose colors that contrast each other enough so that everything is easy to read and identify.

Selecting Appropriate Materials for Graphic Elements

Frequency of exhibiting dictates the type of materials that need to be used to create your display. If your trade show graphics will be used repeatedly for a number of exhibitions, a durable fabric will be a much better choice than paper. Tattered signage can compromise an exhibit's effectiveness, along with your brand image.

For quick image changes and displays that will be updated frequently, inexpensive paper will be more cost-effective. For outdoor displays, select laminated materials. And regardless of the material chosen, graphics should always appear clean, crisp, and clear.

Selecting The Right Type Style

While some serif cursive and decorative fonts might look great on the design mock-up, they are not always the easiest or quickest to read. Exhibitors only have a matter of seconds to attract an attendee's attention, so if displays are going to work, the text must be able to be read instantly.

It's acceptable to mix fonts together, but be careful when deciding which ones go together. Using too many fonts together can look messy and poorly planned, which can cast a poor light on the company and its offerings.

Trade show display graphics are such an important element of any exhibit that even a seemingly simple mistake can have significant ramifications on trade show goal achievement. Take time to plan graphics carefully.

Consider testing the appearance of your trade show graphics and gathering opinions from prospects and customers before finalizing design plans.

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