Successful exhibitors are constantly on the look out for new, creative trade show booth ideas that differentiate their exhibits from the competition and attract large numbers of booth visitors. To identify and evaluate trade show ideas, begin by attending some events within and outside of your industry.
Canvas the exhibition hall and see what others are doing with their trade show exhibits and displays. Identify what marketing methods they are using to attract booth visitors. Note the booth designs and promotional concepts that are creating the most attention.
When you notice exhibits that are drawing consistent crowds, talk with staff when they are free about their techniques to attract prospects and close sales. If appropriate, also talk with attendees and ask what compels them to stop and look at one trade show booth versus another.
Companies that design and produce trade show booths can also offer a bevy of creative ideas. Expert display firms stay on the cutting edge of booth design, the latest event exhibiting strategies, and promotional trends.
The Center for Exhibition Industry Research (CEIR – ceir.org), trade show associations, and industry consultants are other sources for innovative trade show ideas. When evaluating tactics designed to enhance booth traffic, lead generation and sales, ensure all promotional concepts fully support your brand positioning.
Following are some trade show promotional concepts to consider. If you have had success with unique booth attractions, please let us know by clicking here and completing the Trade-Show-Advisor.com contact form.
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A Word About Promotional Products
The right trade show giveaway can be instrumental in an exhibitor's efforts to draw traffic to his or her display area and mine for prospects. While promotional items are common trade show ideas to implement, the key is to make sure items have relevancy to your company and are useful to attendees.
Effective trade show ideas and giveaways must also be unique from
what other exhibitors typically use. Place promotional items out of the
way rather than at a front table for any passerby to take. Give them
out sparingly after booth staff have talked with attendees and
determined they are potential prospects. For more information on
promotional giveaways, click here.
To help site visitors find high-impact trade show ideas for giveaways, Trade-Show-Advisor.com has arranged with nationally recognized BuyersZone.com to provide free price quotes from quality, independent suppliers of promotional products. Simply complete the form below detailing your needs.
*For quotes on trade show displays, click here
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Drawings for Promotional Items
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