Key Consumer Trends 
I thought it would be helpful to share the following consumer/buyer trends, which may have implications for companies and organizations from a strategic ...

The Law of Intended Consequences 
I have a client who ordered several new graphics to be sent directly to the advance warehouse, however, it dawned on me that shipping individual boxes ...

Are Trade Shows Being Overrun By iPhones and iPads? 

People participate at trade shows to see the latest and greatest products on the market. Having trade show booths that will wow them is the first step ...

Exhibitors Turn to Social Media 
It seems like the use of social networking websites became an overnight success in promoting businesses and products. Now these websites are becoming ...

Going Green is the Latest Trend in Trade Show Displays 
Everyone is starting to take steps towards becoming more eco-friendly, both in their personal and professional lives, and the trade show industry is no ...

Importance of Pre-Show Marketing   Not rated yet

In an ideal world, all we would have to do is show up at conventions and get massive traffic coming to our trade show booths. That does sound perfect,...

Enviromentally Friendly Exhibiting  Not rated yet
More and more businesses are beginning to understand the value of operating in an environmentally conscious manner. This is not just for the sake of the ...

Trends in Trade Show Giveaways  Not rated yet

There are several advantages to giving out free items at your trade show displays, but the biggest benefit is the fact that attendees will remember ...

Trade Show Costs Influence Results  Not rated yet
One of the overriding issues facing the trade show industry today is the rising cost of the equipment, as well as the cost of the training of personnel ...