Thoughtful, strategic trade show planning is essential to achieving your exhibiting goals and maximizing your return on investment, which includes both your money and time.
The first step in the planning process is to identify opportunistic conferences and events that reach your target audience of potential buyers.
Start the research process by talking with current customers and learn about the events they attend. Then, contact professional organizations and colleagues in your industry for additional suggestions.
Online trade show planning directories are another valuable resource, as well as your local chamber of commerce and area business associations. Once you find an event that looks opportunistic, request to review lists of past vendors and attendees, if available from the show sponsor.
Ensure the show you select draws the type and number of prospects you want. Other considerations include geography, timing, cost, and sponsor reputation.
To promote sales, consider your need for audio visual rental equipment and sound systems, as well as banners, promotional items, literature, special displays, and other related marketing tools.
Then, develop a detailed plan and tradeshow check list that includes these steps:
For more information to assist with successful trade show planning and execution, see the related articles listed below.
Tradeshow Participation: A Primer for Success
Selecting Opportunistic Trade Shows
Trade Show Planning Tools
Tradeshow Follow-up to Close the Sale
How to Stretch Your Trade Show Budget
Use Media Packaging to Increase Trade Show Results
Collecting Trade Show Leads
Evaluate a Show's Target Audience
Trade Show and Exhibiting Trends
A New Way to Look At Success Measurement
Exhibitor List Serves as Insightful Marketing Tool
Trade Show Budget Considerations
Success Strategies from a Trade Show Veteran
Trade Show Expense Allocation
Get the Most Out of Attending a Trade Show
Check List to Evaluate Event Competitors
Effectively Use Humor in Your Trade Show Marketing Efforts
Research Findings Show Exhibit Value
Tradeshow Budget Planning Tips
Know the 5 Trade Show Expenses You Can't Control
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