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Tips to Make Trade Show
Presentation Products Stand Out

Trade show presentation products have little value if they don’t engage that potential customer who is visiting your booth. Try to use an interactive, hands-on approach that incorporates these tips:

  • If your product has moving parts, have them in motion to attract the attention of visitors passing by your booth.

  • Make sure your product is always in clear view and not blocked by signs, staff or booth accessories.

  • Have eye-catching product demonstrations to pique interest and draw exhibition hall attendees into your display area.

  • Demonstrate your product in ten minutes or less; save in-depth demos for one-on-one sales calls. Give visitors just enough to arouse their interest to want to learn more.

  • During your product presentation, always focus on your product’s benefits, not just features.

  • Prospects always want to hear how your product will help them be more successful, make their jobs easier, cut expense and/or save time.

  • Reward customers for watching your demonstration with a giveaway that ties in with the product.

  • If you have a particularly compelling product demonstration, you can tape it and use it with potential customers long after the trade show ends. In addition, you can add the video demonstration to your web site to maximize impact.


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