Give Each Staff Person a
Trade Show Specialty

When you exhibit, assign each staff member attending the conference a trade show specialty or responsibility to ensure you fully leverage your participation and impact.

Trade Show Specialty Assignments

Booth Set-Up and Dismantling:
Give a staff member the task of picking up all items shipped to the exhibit hall site and arranging for booth set-up in advance of show opening. This individual must make sure your display is ready each morning before attendees arrive, as well as dismantled, packed and shipped back to your office upon conclusion of the event.

Prospecting:
Have a senior member (or yourself) conduct daily staff briefings to ensure everyone is using the most effective sales and communication strategies that were rehearsed prior to the conference. Have him or her continuously

1. Monitor the professionalism and attentiveness of booth staff to prospects
   
2. Check to be sure that lead generation and qualification are being handled according to the procedures you have put in place
3. Closely manage the staff schedule for the booth to ensure seamless servicing of prospects.
   

Other Learning Opportunities:
Have one or more of your team members attend conference sessions, if permitted, to learn about trend data or other information impacting your industry. The opportunity to mingle with attendees away from the exhibit hall can be advantageous to your goal achievement.

In addition, assign someone the trade show specialty of walking around the exhibit hall and evaluating displays to see how your booth compares to others. Ask that he or she document sales techniques, giveaways, graphics, and communication strategies that are being used. Click Here for a check list to use for evaluating other exhibitors at the show.

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