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Trade Show Staffing Formula
Determining your trade show staffing needs correlates to the size of your booth, relevancy of the audience attending, and type of event in which you are participating. According to research by the Center for Exhibition Industry Research (CEIR), an estimated 16 to 20 percent of attendees will have some level of interest in your product or service. To begin using your staffing formula, ask the conference sponsor for an estimated count of how many people are forecasted to register, and in turn, visit the trade show floor during the span of the event. With this information in hand, follow the steps below to determine your trade show staffing requirements. Once you’ve used your staffing formula and have determined your personnel needs, make sure your exhibit area is large enough to accommodate everyone who will be working. As a rule of thumb, your representatives will take up about 30 percent of the space to accomplish their objectives, or about 50 square feet per person.
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