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How Does Your Exhibiting Fit Into Your Overall Sales and Marketing Strategy? Understanding all your sales and marketing methods will help paint a picture of how your exhibit fits into your overall strategy. This will help you take full advantage of all marketing initiatives and the designer will have a good sense of how to integrate your message and graphics for consistency and impact. What Type of Events will you be Attending? For the design and size of your display, it will help for your designer to know if you will be going primarily to large national shows held in major convention venues or exhibiting at regional and/or local shows. This will determine the size and elements for your booth. What is Your Product Image? What Are you Willing To Spend? The amount you allocate in your marketing budget for your exhibit booths requires a sensitive balance between available resources and what you need to accomplish with your booth display. Consider the exhibits as you would any other advertising or sales vehicle. Forecast how much incremental revenue will result from your exhibiting activity and determine a return on investment. Then work with your designer to maximize your expense without sacrificing image or functionality. Related ArticlesTradeshow Exhibit Booths: Plan for the UnexpectedTrade Show Booth Staffing Formula Trade Show Exhibitor Listing Trade Show Display Lighting Important Lighting Display Questions Return to HOME Page
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