Tradeshow Exhibit Booths:
Working with Your Designer

You have your first meeting with the design firm responsible for your tradeshow exhibit booths. How can you ensure the end product will satisfy your needs and help you achieve your exhibiting objectives?

If you have selected an experienced display design firm in your search process, your key contact will likely know the important questions to ask to initiate the project.

Yet, you must come prepared and be able to clearly articulate the following to ensure your tradeshow exhibit booths meet your needs.

What Are Your Goals and Needs?

You must be able to define what you are trying to accomplish with your tradeshow exhibit booths and overall event strategy. In addition, identify your operational requirements in your booths. Both play a key role in exhibit layout, lighting, graphics, accessories, etc.

Who Are Your Customers?

How Does Your Exhibiting Fit Into Your Overall Sales and Marketing Strategy?

Understanding all your sales and marketing methods will help paint a picture of how your exhibit fits into your overall strategy. This will help you take full advantage of all marketing initiatives and the designer will have a good sense of how to integrate your message and graphics for consistency and impact.

What Type of Events will you be Attending?

For the design and size of your display, it will help for your designer to know if you will be going primarily to large national shows held in major convention venues or exhibiting at regional and/or local shows. This will determine the size and elements for your booth.

What is Your Product Image?
It is essential that your trade show exhibit display accurately reflect your company image and culture. Your image and reputation will dictate the look and feel of your trade show exhibit display and impact decisions on color, type, materials, lighting, etc.

What Are you Willing To Spend?

The amount you allocate in your marketing budget for your exhibit booths requires a sensitive balance between available resources and what you need to accomplish with your booth display. Consider the exhibits as you would any other advertising or sales vehicle.

Forecast how much incremental revenue will result from your exhibiting activity and determine a return on investment. Then work with your designer to maximize your expense without sacrificing image or functionality.

Related Articles