Choosing a Tradeshow
Deciding on a firm to help you with your tradeshow exhibit design takes careful research and evaluation. After all, if you are going to be successful with your tradeshow strategy, you’ve got to have a striking exhibit that reflects your company and product image, attracts attention, powerfully delivers your message, and enables you to conduct business in a customer-friendly way to accomplish your objectives. |
Therefore, to begin your selection process, visit a trade show and talk with exhibitors in non-competing fields who have the type of booth you like. Or, you may want to check publications, professional organizations, your chamber of commerce, and/or talk with colleagues.
Once you have a list of three to five potential suppliers, call each one to learn more about their services.
Ask These Questions to Begin your Evaluation:
The next step is for you to cull your list of prospective suppliers to 2 or 3 based on checking references and assessing your phone interviews. Ask each firm to make a written proposal (not any design work) about how they would develop your tradeshow exhibit design, based on a set of parameters you give them.
Criteria for the proposal may include type of events you will attend, your objectives for trade show participation, space requirements, budget, design requests, etc.
Then schedule and appointment with each firm and have the principals present their proposal to you. During your meeting, talk with the other staff, seek their perspectives, and ask to see examples of their work for current and past clients. After your visits, you should be able to make a thoughtful decision on which trade show exhibit design firm is best for you.
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