10 Web Marketing Tips
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Add all shows to your web site. Whether local or international, each show is promotion for your company. On your own web site, the listing promotes you before the show and, thanks to search engines, can last forever.
Even if you have the smallest space at the show, the listing implies you are an industry leader. Make sure the listings are not on your site for more than a year after the event.
LINK YOUR SITE
Your dealers and distributors should be linked to your tradeshow site, so the information filters down to an individual buyer who may be attending.
ADD A PHOTO
Highlight each of your exhibits for each listing. Even if you have a small space, say a 10x10, surely there is something unique about your exhibit – one dominant image, a new sign, a photo of a give-away, the grand prize.
People love to see photos, so add photos of your exhibit staff for each show. Photos will make your staff more approachable by strangers, either coming to your booth or during other activities at the show.
ADD A MAP
Focus on your physical location at the event. Provide a floor map and highlight your spot. Why? So folks will be looking for you.
WHERE ARE YOU?
Heavily promote your booth number. Be careful if you are in a special hall. For large shows, be sure to differentiate your location from other tradeshow exhibitors. So prominently indicate if your space is #1472 – East or West, North or South, or by another name (hall designations).
ADMISSION TICKETS
Offer admission tickets from show management on your site. Put in a deadline date for mailing or pick-up.
SET APPOINTMENTS
Make it simple for people to contact you before the show to set appointments during the show. This allows you, and your visitor, to plan during a very compressed time frame.
ARE YOU A SPONSOR?
Definitely link to the show site to promote your sponsorship, to get your money’s worth.
TELL PEOPLE
Most people won’t look at your site unless you tell them to look at your site for tradeshow information. Do this in person, via mail and your e-mail correspondence.
Above all, fully leverage your web site as a powerful tool in tradeshow marketing.
This article on web marketing tips for tradeshow exhibitors was written by Julia O'Connor, president of Tradeshow Training, Inc..
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