Home
FREE Display Quotes
Plan for Success Planning Tips
Timeline & Checklists
Find Trade Shows
Booths Exhibits & Displays
Banner Stands
Design & Graphics
Fixtures & Lighting
Show Logistics
Staffing Strategies
Promotions Marketing Strategy
Attract Booth Traffic
Trade Show Ideas
Promotional Items
Using Giveaways
Booth Entertainment
Event Magicians
Compare Prices Exhibit Quotes
Marketing Services
Promo Item Quotes
Help & Contacts RESOURCES
Contact / Advertising
Site Search

[?] Subscribe To This Site

XML RSS
Add to Google
Add to My Yahoo!
Add to My MSN
Subscribe with Bloglines

How to Create Show-Stopping
Tradeshow Graphic Design

That old adage, Less is More, resonates more than ever when creating your tradeshow graphic design. Resisting the urge to put too many words on display panels and refraining from using a bevy of intricate visuals will serve you well in the exhibition hall.

Stunning design and simplicity are the keys to creating high-impact trade show exhibits that people want to visit, according to display expert Lowell Nickens, president of ShopforDisplays.com.

The method by which you develop your graphic design should be similar to the strategy used for creating memorable highway billboards.

Outdoor advertisers deploy a carefully executed strategy to communicate a single sales message in a matter of seconds, as vehicles zoom by at speeds in excess of 55 miles per hour.

Like billboards, you only have a few seconds to capture the attention of show attendees who are cruising by your booth. Delivering a convincing, meaningful message to potential customers with your tradeshow graphic design requires you to keep your message short and direct… and your graphics simple and strong.

Thomas E. Fitzgerald, CME, past president of Trade Show Exhibitors Association (when it was IEA) and a retired corporate exhibit manager, detailed in an article he wrote for Exhibit Builder Magazine a show-stopping formula for effective tradeshow graphic design.

After extensive research and examining best demonstrated practices in the industry, he came up with three simple questions that people might ask when walking past your booth.

If your booth design, graphics and verbiage answer these questions, you have the greatest opportunity to have an effective and competitive exhibit display.

Who Are You?
That question should be quickly and easily answered from the header or the top graphic in the booth where you promote your corporate identity.

What Are You Selling?
In other words, what product or service does your company have to show at this conference?

Why Would I Want to Buy It?
Prospects are going to ask themselves, “What's in it for me?” Does your product have a feature or benefit that is superior to others in the market? It is better, faster, cheaper or the next industry standard?

When you develop your tradeshow exhibit design to address these questions (and only these questions), and use striking, yet simple graphics to tell your story, the outcome will be a standout exhibit that delivers results.

Related Information

Selecting a Tradeshow Graphic Design Firm
Using Greenery and Flowers in Your Booth
Consider Special Flooring for Your Exhibit
Get Free Quotes on Trade Show Displays
Get Free Quotes on Promotional Items
Trade Show Resources


Return to Trade Show Advisor HOME


Share Your Comments!

We welcome your insights about what you just read. Please leave a comment in the box below.

 


     

Quick Resources

trade show advisor

trade show associations

trade show resources

trade show advisor


Share Success Tips

Do you have a great tip that has enhanced your exhibiting results? Share it here! What works for you just might help someone else. Click Here >>

Today's Top
Trade Show Searches


find trade show jobs


Join the Discussion!

If you're an exhibitor or have experience working in the trade show business, share your insights on the industry's challenges and opportunities. Click Here >>

Popular Articles

Trade Show Ideas
Here are some creative trade show concepts that will help attract more booth traffic and delivery your sales message...
Read Article>>

"Green" Pop-Up Displays
Environmentally friendly displays offer benefits that range from enhancing company image to saving dollars... Read Article >>

Designing "Wow" Stands
Creating the wow-factor for your exhibition stand is vital. First impressions really do count... Read Article >>

How to Find Tradeshows
Searching these online trade show directory databases is an effective way to find industry events and consumer shows that... Read Article>>


trade show marketing


Business News
From Around the Web

Find more information about successful marketing and tradeshow strategies at Yahoo Business.

To read today's top business news stories summarized by Google, click here: Google Business.

For top marketing and business articles and information from Bing, click here: Business - Bing News.