How to Create Show-Stopping
Tradeshow Graphic Design

That old adage, Less is More, is more compelling than ever when creating your tradeshow graphic design. Resisting the urge to put too many words on your display panels and refraining from using a bevy of visuals and photography will serve you well.

Your tradeshow graphic design approach needs to be similar to strategies used on highway billboards. Outdoor advertisers use a carefully executed approach designed to communicate a single sales message in a matter of seconds as cars are whizzing by at speeds in excess of 55 miles per hour.

Like billboards, you only have a few seconds to capture the attention of show attendees who are cruising by your booth. Delivering a convincing, meaningful message to potential customers with your tradeshow graphic design requires you to keep your message short and direct… and your graphics simple and strong.

Thomas E. Fitzgerald, CME, past president of Trade Show Exhibitors Association (when it was IEA) and a retired corporate exhibit manager, detailed in an article he wrote for Exhibit Builder Magazine a show-stopping formula for effective tradeshow graphic design.

After extensive research and examining best demonstrated practices in the industry, he came up with three simple questions that people might ask when walking past your booth. If your booth design, graphics and verbiage answer these questions, you have an effective and competitive exhibit display.

Selecting a Tradeshow Graphic Design Firm
Using Greenery and Flowers in Your Booth
Consider Special Flooring for Your Exhibit

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