Tradeshow Novelty -- Selection and Results

Plan for Success

Booths

Promotions

Compare Prices

Help & Contacts

[?] Subscribe To This Site

Improve Results with the Right Tradeshow Novelty

Turn trade show attendees into potential buyers with just the right tradeshow novelty.

Ideally, your promotional item should be your own product, but if that’s not feasible, choose a high quality giveaway with your company’s name or logo imprinted on it.

Remember: everyone likes a free gift, so use this opportunity to your advantage with booth visitors who you deem as high opportunity prospects.

How to choose the right promotional item:

Pick a giveaway that’s small and practical, something the customer can use in his or her office.

If you will be attending several tradeshows in a year, buy in bulk to save money.

Consider separating your booth visitors into categories—casual browser, potential customer, and customer — and buy the appropriate tradeshow novelty for each group.

Think about sending customers and leads a follow-up gift — an item in keeping with the one they received at the tradeshow and that reinforces your company’s marketing message.

How to use your tradeshow novelty to your advantage:

Drive traffic to your booth by promoting your giveaway through banners and posters.

Be strategic about where you place the promotional item. Making your visitors walk through your booth to get it gives you and your staff the opportunity to talk with them about your company’s product or service.

Use your carefully selected promotional item as a conversation starter with customers. Some companies even write scripts for their sales staff and rehearse these conversations so that during the tradeshow the sales pitch sounds relaxed and unforced.

More Tips on Choosing Your Tradeshow Novelty
Drawings and Prizes at Your Booth
Trade Show Giveaways

Return to HOME page

Share Your Comments!

We welcome your insights about what you just read. Please leave a comment in the box below.

ADVERTISING INQUIRIES | CONTACT US | PRIVACY POLICY & TERMS

Copyright 2005-2012. Content may NOT be reproduced.
Jules Sowder LLC

Quick Resources

Share Success Tips
Do you have a great tip that has enhanced your exhibiting results? Share it here! What works for you just might help someone else. Click Here >>

Today's Top
Trade Show Searches

Join the Discussion!

If you're an exhibitor or have experience working in the trade show business, share your insights on the industry's challenges and opportunities. Click Here >>

Popular Articles

Trade Show Ideas
Here are some creative trade show concepts that will help attract more booth traffic and delivery your sales message...
Read Article>>
"Green" Pop-Up Displays
Environmentally friendly displays offer benefits that range from enhancing company image to saving dollars... Read Article >>
Designing "Wow" Stands
Creating the wow-factor for your exhibition stand is vital. First impressions really do count... Read Article >>
How to Find Tradeshows
Searching these online trade show directory databases is an effective way to find industry events and consumer shows that... Read Article>>

Business News
From Around the Web
Find more information about successful marketing and tradeshow strategies at Yahoo Business.

To read today's top business news stories summarized by Google, click here: Google Business.

For top marketing and business articles and information from Bing, click here: Business - Bing News.

Improve Results with the Right Tradeshow Novelty

Related Articles

Share Your Comments!