Improve Results with the Right Tradeshow Novelty

Improve Results with the Right Tradeshow Novelty

Turn trade show attendees into potential buyers with just the right tradeshow novelty.

Ideally, your promotional item should be your own product, but if that’s not feasible, choose a high quality giveaway with your company’s name or logo imprinted on it.

Remember: everyone likes a free gift, so use this opportunity to your advantage with booth visitors who you deem as high opportunity prospects.

How to choose the right promotional item:

Pick a giveaway that’s small and practical, something the customer can use in his or her office.

If you will be attending several tradeshows in a year, buy in bulk to save money.

Consider separating your booth visitors into categories—casual browser, potential customer, and customer — and buy the appropriate tradeshow novelty for each group.

Think about sending customers and leads a follow-up gift — an item in keeping with the one they received at the tradeshow and that reinforces your company’s marketing message.

How to use your tradeshow novelty to your advantage:

Drive traffic to your booth by promoting your giveaway through banners and posters.

Be strategic about where you place the promotional item. Making your visitors walk through your booth to get it gives you and your staff the opportunity to talk with them about your company’s product or service.

Use your carefully selected promotional item as a conversation starter with customers. Some companies even write scripts for their sales staff and rehearse these conversations so that during the tradeshow the sales pitch sounds relaxed and unforced.

More Tips on Choosing Your Tradeshow Novelty
Drawings and Prizes at Your Booth
Trade Show Giveaways

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Improve Results with the Right Tradeshow Novelty

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