Use Tradeshow Software Demo
for Post-Show Marketing

An excellent post-event sales technique is to mail prospects and customers a tradeshow software demo that features a trial version of the product you were promoting at your exhibit booth.

Computer software has high perceived value and appeal among consumers. As a result, your demo product will more likely be used and kept compared to other follow-up trinkets or gift items that get cast aside because they have no real utility.

In addition to a product demonstration on your CD, consider featuring customer testimonials, a message from your president, supporting research data, and other information of value to help your prospect or current customer make a purchasing decision.

If a product demonstration doesn’t fit your business model, consider including on your CD a complete product catalog that features all your lines, pricing list, purchase order form that links directly to your web site for real-time ordering, and information about your company and its track record of success.

Marketing with Promotional Items
Use Tradeshow Software for Event Management