Use Tradeshow Software
For Post-Show Marketing

Computer software has high perceived value and appeal among consumers. As a result, your CD or DVD will more likely be used and kept compared to other follow-up trinkets or gift items that get cast aside because they have no real utility.

On your trial software disk, consider featuring an introductory section with customer testimonials, a message from your president, supporting research data, and other relevant sales information.

This will help your prospects and current customers make more informed, confident purchase decisions.

If a software trial format doesn’t fit your business model, consider including on your CD or DVD a complete product catalog that features all of your offerings, a pricing list, and purchase order form that links directly to your web site for real-time ordering.

Also include information about your organization's mission, commitment to service and track record of success.

Related Articles