Tradeshow Speaker Volunteer
Offer your services as a tradeshow speaker volunteer at an upcoming conference where you plan to exhibit. It is an excellent way to enhance product awareness, drive more traffic to your booth, and increase lead and revenue generation from the show.
In addition, as a volunteer speaker, you will have the opportunity to highlight your expertise and talk with prospects you otherwise would not have met at your booth.
Conference programming is often established at least a year in advance. So you will need to begin considering your volunteer opportunities as soon as you hear about a conference’s date and location.
Find out as much as you can about the event, including specifics on the conference theme, objectives, and any available programming information. Then, think through how your expertise can enhance the event program and provide added value to attendees.
Contact the event sponsor and offer your services for a workshop, seminar, or panel discussion. Discuss how you can assist the sponsor in meeting his or her objectives. Give concrete examples of how your topic complements the conference theme and furthers the sponsor’s goals.
It is important to note that your talk must have substance and be non-promotional in nature. If the conference sponsor senses that you want to use your time for a sales pitch, you will not be given the opportunity to participate. Your expertise and information sharing with attendees will more than serve your promotional needs.
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