Trends in Trade Show Giveaways

by Kristin Hovde

There are several advantages to giving out free items at your trade show displays, but the biggest benefit is the fact that attendees will remember your trade show booth every time they use the product.

As you are pondering the right promotional item to hand out, ask yourself who your target audience is and what items they would be interested in. Here are a few trends I have noticed in convention giveaway items:

1. These days, more exhibitors and attendees alike are traveling to events instead of keeping it local. Give out products that will make travel easier, such as laptop carrying cases.

2. If you are targeting other business professionals, they may be in need of lanyards for their name tags. Not only is this an extremely useful item, but their co-workers and clients will also see the name of your company on these lanyards. It's a great way of getting others to promote your business.

3. Eco-friendly products are also increasing in popularity. Hand out reusable water bottles or tote bags to reduce the number of plastic water bottles and shopping bags that are usually thrown away after being used.

No matter what trade show giveaway item you decide to hand out, your logo should be in clear view. Attendees will remember your business much more if they are constantly reminded of your business every time they use the free item.

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