Exhibitors Turn to Social Media

by Kristin Hovde

It seems like the use of social networking websites became an overnight success in promoting businesses and products. Now these websites are becoming a necessity at trade shows for a number of reasons, but especially as a marketing tool to bring more traffic to your trade show displays.

Whether you are tweeting the activities that are going on at your trade show booths, posting pictures of the convention on Facebook, or uploading videos to YouTube, these are definitely effective and free ways of letting your target audience know where your booth is and why they should be there.

Using these advertising techniques in collaboration with a well-designed, organized trade show exhibit is a great way to make the most of your participation and get results.

Join in and write your own page! It's easy to do. How? Simply click here to return to Industry Perspectives.

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