Answer These Questions Before Buying an Exhibit Display

by Jason P.

Buying a new display can represent a sizable portion of your trade show marketing budget. Therefore, you need to have a clear understanding of what you want to accomplish with your new exhibit before meeting with your exhibit producer.

Having the answers to the following questions in advance can help you work more effectively with your supplier and ensure the best possible outcomes.

  • What are your goals for exhibiting and how will your new display meet those objectives.

  • What is the key message you want to deliver with your display and what do you want to highlight visually?

  • How long do you plan to keep the new exhibit?

  • Do you want to be able to update graphics or booth components on a regular basis?

  • What type of shows do you plan to attend in terms of size, industry, and focus? Will you need your display customized for each show?

  • How large of a display do you need?

  • How many people will be available to work in the booth at one time?

  • Where do you plan to store your exhibit and how will it be shipped to various venues during the year?

  • What type of accessories and equipment do you need in your display area to maximize ales effectiveness. Examples include television monitors, seating, podiums, literature racks, seating, etc.

  • What is your budget for producing your new exhibit?

  • What is your time line for having your booth completed and deliveredt
Expect for your exhibit producer to ask a number of other questions during your initial meeting to ensure the best possible understanding of your trade show exhibiting needs.

In addition, if possible, designate only one or two people who have final approval of the design, configuration, graphics, etc. to expedite the production process.

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