Your trade show exhibit display serves as a direct reflection of your company image and portrays the level of product quality and service customers can expect to receive.
To be effective, the visual impact of your exhibit must make a strong first impression and communicate your message and benefits in a matter of seconds.
This small window of time is critical to driving traffic and maximizing sales opportunities, as competitors at nearby locations aggressively work to attract the same potential buyers.
Identify your display needs by answering the following questions.
Whether you decide to have a custom exhibit produced, or adapt a used or rental unit, the type of trade show display you need will be based on the nature of shows you attend and what you want to accomplish at each one.
Here are some standard types of exhibition stands and displays.
In an exhibition hall, booth areas for displays are created with backdrop drapery, which is typically provided by the venue or event sponsor. However, these pipe and drape systems are quite flexible and many companies use them for other purposes, such as a divider for a large meeting room or attractive background for a speaker.
Choosing the right exhibit company to partner with is essential to the success of your trade show strategy. Start by carefully researching companies that create and sell quality trade show displays. Look for suppliers that:
The best place to start sourcing a trade show exhibit display supplier is to visit a show and talk with exhibitors in non-competing industries who have the type of exhibit booth and display banners you like.
You may want to get referrals from professional organizations, your chamber of commerce, and/or colleagues. Of course, the internet is another valuable resource for finding trade show display companies worldwide.
Once you have a list of possible suppliers of set up a time to talk with a representative or two from each company. This will enable you to assess expertise, learn how each firm operates, ask about pricing and budget controls, request photographs of completed projects, and secure a list of references to contact.
A number of trade show exhibit companies also rent displays to companies interested in testing different types and sizes of exhibits before moving forward with a purchase. Exhibit rental is also a cost-effective option for organizations that exhibit only once or twice a year. Click here for more about trade show display rentals.
You want your trade show exhibit display graphics and banners to grab people’s attention and draw them into your booth. Most suppliers provide graphic services either in-house or on a contracted basis.
Check out the work they have done for others. If you don’t like what you see, hire your own graphic designer to help produce artwork for your booth.
Be sure graphics and banners with your company or product name are highly visible, well-lit, and features large easy-to-read type. You may want to have multiple signs in different areas of your booth. Keep your message succinct and direct. After all, you only have about three seconds to make an impression and turn a prospect into a viable lead.
How to Choose a Trade Show Exhibit Company
Advantages of Fabric Display Stands
Pop Up Trade Show Displays
Benefits of Modular Displays
Adapt Your Exhibit for International Shows
When to Use a Tabletop Display
Choose an Effective Display to Match Your Budget
Determining Exhibit Space Requirements
Advantages of Portable Displays
How Trade Show Displays Serve Double Duty in the Office
Green Trade Show Displays
Benefits of a Rented Trade Show Display
More on Tradeshow Booth Rental Advantages
Rental Booth Selection Tips
Why Rent a Tradeshow Booth?
Choices and Decisions for Renting a Booth
Renting vs. Buying a Custom Display
Using Digital Signage for Impact
Success Tips for Your Trade Show Exhibit Display
Leveraging Display Trends for Impact
Exibiting Tools for Traveling Sales Reps
Booth Elements that Add Impact
Create an Attractive Exhibit on a Tight Budget
Exhibit Trends - Backlit Displays
Maximizing Impact with Your Exhibition Stand
Buying a Used Trade Show Display
How to Sell a Used Exhibit
Tips for Using Table Top Displays
Join the Discussion
If you work in any aspect of the trade show business, we invite you to share your views on the challenges and opportunities facing the industry. Click here >>
Share Success Tips
Do you have a great exhibiting tip that enhanced
your tradeshow results? Share it here! What works for you may help others.