The exhibit display design colors you use are significant to your branding and sales effectiveness on the exhibition floor. Exhibit colors should always be consistent with your logo and company colors to reinforce your message and overall image.
In fact, the colors you use in everything you do from product packaging, website development, and social media accounts to email templates, videos and marketing materials should be consistent to optimize marketing performance.
Color evokes emotion, association and attitude about your
company and the products you sell. The role of color is essential, based on research
by digital marketing firm Marketo that reveals color can help drive 60 to 80
percent of consumer decisions.
While individuals respond to color differently, studies show
consistent patterns that exhibitors – and all sales and marketing professionals
– should be mindful of for successful branding and sales effectiveness.
Color is also relevant based on industry category, according to Carianne King of Social Media Today. Some industries are associated with warm colors like red, orange, black and yellow. Others are associated with cool colors like blue, green, purple and brown.
Colors evoke the following marketing messages and images.
Which colors do companies feature in their logos and marketing most often? A study among the top 100 brands reveals the following.
For more information on high-impact trade show booth color and display design, click here: Trade Show Booth Design.
Sources: Entrepreneur, Inc. Logo Design Works and The Logo Factory.
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