The graphics you use for your custom trade show display can make the difference between a nice exhibit and show-stopping "wow" exhibit that beckons attendees and stunningly communicates your message for enhanced product sales.
Your booth display must quickly (in a matter of seconds) and impressively project…
…all while accurately portraying your product image and reputation. While achieving all this may seem insurmountable, you can achieve your objectives by following some proven design strategies for your custom display.
Make your message the "hero" of your exhibit. Accomplish this by keeping your overall design simple and have a single focal point that draws the eye to what is most important to the customer (and your success). Have your graphics and signage emphasize (sell) your product benefits rather than attributes.
Appeal to your customers' needs and wants. Let your visuals do the storytelling whenever possible. Limit the use of text in your graphics and signage. And, when you do have some copy you need to use, always include action words that speak to your product benefits.
Pay attention to color and its relationship with your product and customer. The color and tones you choose for your display can help you stand out, as well as convey your message.
Cool colors like blue, green and white appear slick and professional. Warm colors like red, orange, and yellow are strong attention grabbers.
To maximize effectiveness of your booth graphics, hire a qualified graphic design firm who understands your needs and has the expertise to create a winning exhibit that effectively delivers your message. For more information on selecting a booth design firm, click here: Choosing an Exhibit Design Firm.
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