Reviewing an events trade show exhibitor listing ahead of time may be advantageous in giving your company a leg up on the competition in the exhibition hall. This easy-to-obtain list is freuqently overlooked as a valuable marketing information tool for exhibitors.
As you put the final touches of on your trade show plans and tactics, be sure to include reaching out to the event sponsor around two weeks before the show. Ask for an advance copy of all participating exhibitors and vendors.
This information will enable you to have insight into...
Once you have the exhibitor list in hand, compare it to those from the past (if you have them accessible) and note changes. In addition, share the list of exhibit participants with your event staff. Ask for ideas and other creative ways to use this marketing tool to your advantage.
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