Choosing Trade Show Literature Racks that Best Meet Your Needs
In a trade show environment that demands portability, exhibitors have more choices than ever before. Options range from displays that pop-up out of easy-to-carry duffle bags to graphic screens that roll up in a matter seconds.
Yet, while the priority is often placed on exhibit booth appeal and convenience, it is important to take the time to consider how you merchandise your important product literature. Literature racks are essential booth components -- and can be pivotal to your ability to sell effectively.
As you evaluate your options, you will find three basic rack types: all-steel literature racks, all-steel collapsible types and the nylon roll away fabric racks.
All-Steel Literature Racks -- are usually 4 to 6 feet in height and are powder coated in black or silver. These are offered in numerous configurations from flowing curved to rigid linear steel structures.
All-Steel Collapsible Racks -- can collapse down to a small shipping package, approximately 12 x 18 x 10 and then can expand up to 4 to 6' tall and hold numerous sets of literature in slanting racks. These types of racks come in single and double-wide versions.
Nylon Roll Away Racks -- are made of a combination of nylon material with sewn in retaining straps and steel rods that allow these literature racks to remain very light in weight and collapse down to a very small tote-able package usually with a shoulder strap
Considering these different types of racks, your best choice for:
This article was written by Bob Albright of TradeshowTrussDisplays.com.
For more on trade show literature racks and booth accessories, please see the articles below.
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