An Expert Trade Show Magician Can Help Increase
Booth Traffic and Enhance Product Awareness
Success at a trade show is often linked to how effective exhibitors are at standing out from the competition and communicating sales messages in a compelling, memorable way.
That's why experienced exhibitors are continuing to raise the bar on creative ways to attract visitors to their display areas with techniques that appeal to all the senses.
As you stroll the aisles in an event hall, the intensity of the competition is readily apparent:
According to research conducted by Exhibit Surveys, Inc. of Red Bank, New Jersey, live demonstrations and entertainment are the most effective methods for attracting booth visitors in an exhibition hall.
Moreover, magicians receive the highest ratings, after product demonstrations, for product identification and recognition.
A professional event magician invests a significant amount of time working in partnership with a company to customize a presentation that puts the product center stage.
Following are the key benefits of hiring a professional magician as part of your overall trade show marketing strategy:
When you decide to hire a magician, interview two or three professionals to see whom you believe will best represent your product at the show. Then, ask for a demonstration or presentation tape and check references before making a final decision.
More on Hiring a Booth Magician
Entertainers Serve as Booth Magnets
Sponsoring a Trade Show Speaker
Use Media Packaging to Increase Trade Show Results
Using Digital Strategies for Trade Show Promotion
Drawings for Promotional Items