Online video is an essential sales tool for businesses. Shooting tradeshow video for live streaming and/or post-event marketing can be highly opportunistic. You can effectively use video from your exhibit activities to enhance awareness of your company, introduce new products and services, highlight case studies, and educate potential buyers with an entertaining video of FAQs (Frequently Asked Questions).
A tradeshow is an ideal environment for video. Your display booth, products, and staff are looking their best – and there's action and excitement all around you. It's the stuff people like to watch, especially those who didn’t make it to your exhibit booth or the event.
When you stream images and upload videos to your website, YouTube, Vimeo and via links on social media, you'll extend the reach of your marketing message and add top-spin to your exhibitingimpact.
According to Bob Lipp, creator of Trade Show News Television, a well-produced tradeshow video can extend the life of your tradeshow investment.
"News-style streaming videos can be highly effective marketing tools long after the show has ended," Lipp explains. "They can be used with prospects and clients to showcase the key advantages of a new product, highlight your services and give your web presence more impact."
With video, customers and prospects can readily see your products in action, as well as meet your team. And the information is accessible at their convenience, anytime day or night, plus can be easily shared with company decision-makers.
Today many customers live on, or at least frequent, the Internet through a range of social networking sites from Facebook and Twitter to Google+ and LinkedIn. To have a successful marketing and advertising strategy, video plays an integral role in getting your message out with pizzazz.
Of course boring video, even over the web, is still boring, especially when the objective is to sell something. That's why dynamic, news-style video content captured at a tradeshow can be a vital tool in your marketing effort.
More than ever, people are watching video online and that includes business-to-business video from a range of companies. Video is among the best ways to "shake the cage" on your guerrilla marketing effort, or to better explain the advantages of a new technology or product.
For more information, click here for more on video marketing and visit the article links below.
Trade Show Promotion - A Primer
Using Twitter to Increase Booth Traffic
Tradeshow Marketing with Pinterest
Using Online Video to Promote Your Booth
Leveraging LinkedIn as an Exhibit Marketing Tool
Capturing Leads with Touch Screen Technology
Web Site Tips for Trade Show Exhibitors
Digital Marketing Integration
Virtual Trade Shows
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