The ability to read body language among visitors to your trade show exhibit booth can put you at an advantage from a sales perspective. Subliminal signals can be strong indicators of how you should approach and engage potential prospects.
According to author and trade show expert Steve Miller in his book, How to Get the Most out of Trade Shows, you should always watch how attendees approaching your booth walk, stand and use their hands. Miller advises to see if you can make contact to ascertain whether they are willing to talk.
If they slow down and shift their body in the direction of your exhibit area, chances are good that they are interested in hearing what you have to say. Miller also advises to watch for hand and arm signals from the prospect, including the following.
In addition to reading body language among visitors at your trade show exhibit booth, make sure you are sending positive, friendly signals by how you stand, communicate and smile. Miller sums it up by stating, "By consciously sending warm, confident, positive signals at all times, you tell attendees that your are someone worth knowing."
For information on maximizing your booth staff effectiveness, please see the articles listed below.
Trade Show Booth Staffing - An Overview
How to Manage and Motivate Booth Staff
Trade Show Booth Staffing Formula
Tips on Booth Staff Scheduling
Hiring Temporary Tradeshow Staff
Determining Tradeshow Staffing Needs
Avoid These Booth Staff Blunders
Staff Professionalism Delivers Results
Allow Ample Space for Staff to Work Your Booth
How to Prequalify Prospects