When your staff members are not available to coordinate all the necessary tradeshow jobs and required tasks for successful event participation, hiring a professional tradeshow specialist may be the answer to resource and time challenges.
Professional tradeshow specialists work on a contract basis, giving organizations the flexibility to hire them for just one or for multiple tradeshows, business meetings or special events.
They offer expertise in planning shows, coordinating logistics, working with vendors, serving as the company liaison with general contractors, managing the exhibit display booth, and meeting deadlines and budgets.
Specialists have years of experience in all types of tradeshows roles. They have contacts in exhibition halls across the country, which enable them to get things done efficiently and cost-effectively for clients.
In addition to helping with pre-show requirements, many companies use tradeshow specialists to supervise the installation and dismantling of trade show booths.
Contracted event professionals can help oversee the ongoing maintenance of clients’ exhibit booths to ensure they are always 100% ready for every show. Some companies even hire specialists to staff their exhibit booths and help with product sales during shows.
According to tradeshow specialist Laura Solorio, "When companies contract with an event expert, they can save valuable time and have the peace of mind that comes with knowing important details of show management are being handled by a trained professional."
What to look for in a tradeshow specialist:
For organizations interested in hiring a tradeshow specialist, Ms. Solorio suggests carefully screening candidates based on the following criteria:
How to find event experts for hire:
Since most tradeshow specialists have worked in special events management for many years, their names and reputations are likely recognized by industry contacts.
Therefore, calling representatives from trade show associations, convention centers, exhibit halls, and specific event sponsors can yield a number of quality referrals.
Talking with other exhibitors is another excellent way to find names of tradeshow specialists.
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