Portable tradeshow booths provide you with a cost-efficient alternative to custom trade show displays. They are highly versatile, easy to transport and assemble, and enable you to achieve a strong presence at a variety of different types of shows with different space configurations.
Portable exhibits also allow you to effectively showcase your company with eye-catching designs and graphics. They are far less expensive than custom trade show booth displays and enable you to stretch your marketing and sales budget without skimping on image and impact at a show.
Essential to your success with a portable booth is to work with an experienced designer who can create strong, high-impact graphics that attract booth visitors and portray your product message and benefits in a powerful, compelling manner.
Most portable tradeshow booths have a lightweight, pop-up frame that snaps together, looks great even after many uses, and takes very little time to assemble or tear down.
They can be transported in a size that easily fits in any vehicle from a compact car to a SUV, and most come in cases with wheels that make getting to and from your vehicle a breeze.
Panels for these booths are not only simple to put together, but also can be easily updated as frequently as needed or even switched out depending on the circumstances. This will save your company the hassle and expense of buying one or multiple booths.
Selecting the Best Shows to Attend with Your Portable Display
As you consider participating in an upcoming event, take time to carefully evaluate the audience who will be attending. According to Exhibit Surveys, Inc. of Red Bank, New Jersey, the average corporation only has about 16% of attendees at a given event who represent potential customers.
Therefore, ask your show sponsors for detailed information about how many people are expected to attend, along with as much demographic and other profile information available, including company size, industry classification, attendee titles, etc.
Also, inquire about other exhibitors who have signed up for the exhibition. Will your competition be there? Are related companies planning to attend to showcase their products?
With this information in hand, you will be able to estimate the number of visitors to your booth who represent high potential prospects. This will enable you to forecast a return on your investment, based on other show performance. Then, you are at the point where you can make your decision to attend or look at other options that have greater potential to deliver results.