Trade shows represent a significant opportunity to enhance brand and product visibility, promote new and existing products, generate leads and drive sales.

In addition, show participation enables you to learn about industry trends, gain competitor insights, make key industry contacts, and further solidify relationships with current customers.

The articles, tools, and resources provided on this site will give you the depth of information you need to successfully leverage all aspects of your event to enhance awareness, capture new business, and advance customer relationships. Specifically, you will learn how to:

• Establish meaningful goals, masterfully plan your strategy, and measure your return on investment.
  

• Implement powerful, memorable marketing initiatives before, during, and after the event.

• Choose the best type of exhibit display booth that meets your promotional needs and budgetary requirements.

• Effectively utilize display accessories, banners, graphics, lighting, design, and materials to heighten visibility and drive sales.

• Select tradeshow attractions, giveaways and promotions that complement your company image and message.
  

• Ensure those working the show are well trained to fully represent your company, generate leads, and secure sales.

While every organization has different goals and objectives for participation, you will read and learn about best demonstrated practices across the trade show spectrum that you can readily apply based on your own criteria for success.

Also included on this site are unique, compelling tradeshow attractions and marketing ideas designed to draw an interested crowd and make your booth stand out in the exhibition hall.

Our resources are designed to be practical and constructive to help those new and experienced acquire information quickly -- and then move on to doing what is required to achieve phenomenal event success.

So, simply click on the tabs to the left or article summaries listed below to begin maximizing your success with greater visibility, lead generation and sales achievement.

Articles on this Site:

Thoughtful Trade Show Planning and Checklists Help Deliver Results What to include in your trade show planning and trade show check lists to ensure a successful, productive event.

Trade Show Finder Resources Industry events, conferences and trade show finder tools can be easily researched by using a number of online resources that provide extensive listings information for exhibitors..

Trade Show Exhibit Display: 3 Seconds to Make an Impression Your trade show exhibit display must make a powerful first impression and effectively communicate your message in three seconds or less. Here’s what you need to know…

Trade Show Booth Graphic -- The Impact of Display Elements Your exhibit and trade show booth graphic elements must be arresting and meaningful enough to compel attendees to stop and learn more. Here’s what you need to know…

Trade Show Promotions and Trade Show Marketing Strategies Use trade show promotions and trade show marketing strategies to engage prospects before, during, and after your event… to help you accomplish your show objectives.

Trade Show Booth Ideas That Attract Visitors Utilizing these proven trade show booth ideas will increase traffic to your trade show display booth and drive sales...

Trade Show Promotional Item A trade show promotional item can increase your exhibit traffic by more than 50%, create greater product awareness, and enhance your sales performance. Read more…

Trade Show Entertainment and the Convergence of Marketing What better place to entertain than on the tradeshow floor, where exhibitors have a prime opportunity to mobilize attendees to visit their booth. That's where trade show entertainment...

Trade Show Magicians Can Enhance Booth Traffic and Product Awareness Research shows that trade show magicians are one of the most effective ways to attract booth traffic and promote awareness and recall.

Trade Show Display Exhibit: Plan for the Unexpected For your trade show display exhibit, expect that things will not go as planned and be ready to overcome surprises that can happen at any live event. Here are some helpful tips…

Tradeshow Exhibit Booths: Plan for Success As you begin designing your tradeshow exhibit booths, answer the following planning questions to help ensure results form your efforts...

What NOT to Do at Trade Show Exhibit Displays Don’t sabotage your event sales results without realizing it. Here are important tips on what NOT to do when working trade show exhibit displays.

Convention Trade Show Services for the Exhibitor What trade show exhibitors need to know about convention trade show services and regulations

History of Trade Shows The history of trade shows ... a fundamental marketing approach that has prevailed throughout history and around the globe.

How Much Will Your Trade Show Display Product Cost? How much should you budget for your trade show display product? It all depends on your needs and what you are trying to accomplish. Here are some price ranges to give you an idea of cost…

How To Choose the Best Tradeshow Exhibit Design Firm To Meet Your Needs Select the best possible firm for your tradeshow exhibit design. There’s a lot hinging on your decision… notably the success of your tradeshow participation.

Trade Show Display Lighting Needs Trade show display lighting is an essential component of event merchandising. The right illumination strategy and lighting system, based on the objectives you want to achieve from your trade show part

Know Exhibit Trends To Get the Most from Your Trade Show Display Booth You need to pay attention to exhibit industry trends to make maximize the effectiveness of your overall event strategy and trade show display booth.

Trade Show Mistakes Exhibiting can contribute substantially to revenue generation. Don’t make the following trade show mistakes. It takes thoughtful planning, focused implementation and timely follow-up to fully realize

Trade Show Table Cloths Have your own trade show table cloths custom made with your logo and color scheme to make your exhibit more noticeable and impressive.

Use This Trade Show Check List To Evaluate Competitors at Events Use this trade show check list to research what your competitors are doing at events. Then, analyze how you compare and make any necessary changes to give you the competitive edge.

Use Tradeshow Software Demo as a Post Show Incentive An excellent post-event sales technique is to mail prospects and customers tradeshow software that features a demonstration version of the product you were promoting at your exhibit booth.

Trade Show Giveaways Trade show giveaways can be a conduit for attracting people to your booth, which gives you the opportunity to engage in conversation and ascertain interest. Yet, not all trade show giveaways are worth

Custom Trade Show Exhibit. -- Determining Space Needs What size should you make your custom trade show exhibit? Does bigger really mean better, and in turn, more results?

Tradeshow Speaker Volunteer Offer your services as a tradeshow speaker volunteer when you exhibit. You’ll enhance product awareness, drive more traffic to your booth, and increase revenue results.

Used Trade Show Exhibit There are a number of avenues for selling your used trade show exhibit and, if possible, recovering a portion of your initial investment.

Trade Show Promotions -- Using Internet Marketing Strategies Incorporate e-marketing techniques in your trade show promotions before, during and after each event. You will increase exposure and message frequency to your target audience, and add momentum to your

Use Trade Show Fixtures to Support Your Product Image and Sales Needs Trade show fixtures are integral to the image, functionality and appeal of your exhibit. Here’s how to strike a balance between look, function and cost…

Trade Show Accessory - Exhibit Flooring Floor covering is an important trade show accessory for your exhibit. It can play a vital role in furthering your brand image, enhancing the overall booth design, and creating a welcoming environment

How to Get More Results from Trade Show Speaker Sponsorship Sponsoring a trade show speaker is just one of many ways you can leverage the benefits of aligning with a nationally recognized presenter to promote your company and products.

Custom Trade Show Display or Trade Show Rentals? How do you Decide? As you develop your exhibit strategy, you need to determine whether a custom trade show display or using trade show rentals will best serve your marketing needs.

Trade Show Exhibit Results... with Media Packages One of the most powerful, creative approaches to maximizing trade show exhibit results is to developi...

Imprinted Trade Show Items - Maximizing Your Budget There are several ways to maximize a limited trade show budget and still have effective imprinted trade show items that help you achieve results.

Imprinted Trade Show Giveaway Can Contribute to Event Success Look at every element of your exhibit strategy – including your imprinted trade show giveaway – as a contributing factor to your overall goal achievement.

Tips for Choosing a Trade Show Item with High Perceived Value A high-impact trade show item conveys your positioning message, educates your target audience about your company or product, and above all, promotes your business

Trade Show Check List -- The Final List for Before You Go Using a trade show check list at the final stages of your event preparation may be a valuable tool to ensure all the last details are taken care of and you are positioned for success.

Trade Show Display Lighting Has a Direct Link to Success Trade show display lighting is your most important merchandising tool. The right illumination can make the difference between an event with good results versus one with great results.

Trade Show Staffing Strategies Your product’s quality and image are reflected in your trade show staffing. The effectiveness of booth representatives can make or break your success at any given event. Use these guidelines…

Advantages of Using a Rental Trade Show Exhibit Before You Buy Your Own A rental trade show exhibit allows you to “test the waters” before making an investment and examine the sales potential afforded by event participation.

Putting Games for Trade Shows Attract Visitors Putting games for trade shows can consistently draw potential prospects to your exhibit booth whether they are golfers or not. While people line up to play, you have a captured audience for discussing

Trade Show Entertainer Can be a Magnet for Booth Traffic A trade show entertainer doesn’t just create an enjoyable atmosphere at your booth. An entertainer can also deliver key information about your company or product to potential customers.

Tradeshow Promotions Include Earning Your Company Solid Press A well-executed tradeshow promotions strategy can help your company attract positive press coverage, even with strong competition from hundreds of other exhibitors at an event.

Trade Show Presentation Products Trade show presentation products have little value if they don’t engage that potential customer who is visiting your booth. Try to use an interactive, hands-on approach that incorporates these tips…

Trade Show Banners Serve as Attention Grabbers Trade show banners have two simple but crucial purposes: get people’s attention and make them remember your company or product. Here are some guidelines to ensure you have an eye-catching display...

Save Money Through Well-Planned Trade Show and Event Coordination Effective trade show and event coordination enables you to take advantage of these cost-saving tips...

International Shows May Require a Change To Your Tradeshow Exhibit Booth When exhibiting internationally, plan far in advance, do your research, adapt your tradeshow exhibit booth, and learn proper business protocol. Here’s what you need to know…

Portable Trade Show Exhibit -- Determining Events to Attend As you craft your event strategy and determine where to travel with your portable trade show exhibit, you need to determine which shows will provide the greatest return. Here are important considerati

Trade Show Display Unit - Ref;lect Your Brand Image The look and feel of your trade show display unit must powerfully reflect your Brand Essence… what your product stands for in the minds of your customers.

Tradeshow Display Exhibit -- Defining Success How do you measure success from your event participation? Is your tradeshow display exhibit delivering the type of returns you expect and desire? You may want to augment how you define success by…

Custom Trade Show Display The graphics you use can make the difference between a good custom trade show display and a “wow” exhibit that beckons attendees and stunningly communicates your message for enhanced product sales.

A Trade Show Magician Can Help Drive Traffic to Your Booth When you attend your next event, you will likely see a trade show magician working in the conference hall. Exhibitors are continuing to raise the bar on creative ways to attract visitors...

Exhibit Trade Show Booth Display Be prepared for the onslaught of paperwork once you register as an exhibitor. You’ll receive a hefty packet with booth space info, forms, and guidelines for your exhibit trade show booth display.

Trade Show Speaker Sponsorship Trade show speaker sponsorship gives you a tremendous opportunity to heighten visibility, enhance your image, draw more visitors to your booth, and increase your sales results. Here’s how…

Trade Show Exhibitor Listing Reviewing an event’s trade show exhibitor listing ahead of time will give you a strategic advantage over the competition and enable you to…

Trade Show Exhibit Display: The Essentials of Staff Training The impression your team members make while working your trade show exhibit display booth will determine how effective they are at qualifying and generating viable leads.

Survey Findings Point to Strong Trade Show Value Research findings point to the value and opportunity of trade show exhibiting in your overall marketing mix. The numbers are compelling.

Trade Show Calendars -- Popular, Versatile Giveaways Trade show calendars can be a great way to promote your company’s name on an item that has a lengthy shelf life. Here are some formats with high appeal…

Benefit from Trade Show Association Resources... See List of Organizations Tapping into the resources offered by a trade show association provides a wealth of information to help further your success. Here is a comprehensive list of organizations, along with contact info.

A Variety of Trade Show Jobs Contribute to an Event’s Success Many people contribute to an exhibit’s success by effectively performing a variety of trade show jobs …

Trade Show Supply Kit Can Save The Day A well-stocked trade show supply kit is as crucial to your trade show success as a well-designed exhibit...

A Trade Show Table Cover Enhances Exhibit Appeal A trade show table cover is an important component in your overall booth design and can serve as the crowning touch to make your exhibit even more aesthetically pleasing to conference attendees.

Trade Show Exhibit Booth Visitors -- Reading Body Language The ability to read body language among trade show exhibit booth visitors put you at an advantage from a sales perspective. Subliminal signals can be strong indicators of...

Trade Show Convention Display To effectively schedule staff at your trade show convention display, ensure you have enough booth coverage to successfully meet prospects and project an image of professionalism and confidence.

Trade Show Specialty In preparation for your exhibit participation, you need to assign each staff member attending the conference a "trade show specialty" or responsibility to ensure you fully leverage participation...

Expertise from Tradeshow Florists will Help Your Exhibit Stand Out Greenery and floral arrangements provided by tradeshow florists can enhance your exhibit display and give your booth area a distinctive finishing touch that makes it stand out from others.

How to Create Show-Stopping Tradeshow Graphic Design Delivering a convincing, meaningful message to potential customers through your tradeshow graphic design requires you to keep your message short and direct… and your visuals simple and strong.

Consider Buying Used Portable Trade Show Displays Buying used portable trade show displays that are in good condition and easily adaptable to your product graphics can save you thousands of dollars in exhibit costs.

Use Promotional Trade Show Items for Drawings and Prizes The purpose of using promotional trade show items, along with drawings and prizes, is to heighten visibility in the exhibit hall, generate viable leads and attract high potential prospects...

Improve Results with the Right Tradeshow Novelty Turn trade show attendees into potential buyers with just the right tradeshow novelty.

Make Tradeshow Booth Displays Work for You and Your Budget Tradeshow booth displays can be as elaborat as your imagination and budget allow. Yet, there are many affordable alternatives...

Tradeshow Tabletop Displays Tradeshow tabletop displays are ideal for smaller, regional shows and fairs when large displays are not required.

How Trade Show Software Helps Productivity and Decision-making Trade show software can save you time and increase management effectiveness by enabling you to capture, track, and manage all aspects of exhibit planning, organizing, marketing, and reporting.

Rental Tradeshow Exhibit Considerations There are a number of advantages for a rental tradeshow exhibit over one you purchase...

The Role of a Trade Show Convention Coordinator A trade show convention coordinator is responsible for ensuring all aspects of a conference and trade show event are well-planned and run smoothly. In addition...

Portable Tradeshow Booth As you evaluate whether to participate in an event with your portable tradeshow booth, take time to carefully evaluate the audience who will be attending...

Tradeshow Display Booths The cost of tradeshow display booths represents only a small portion of what you need to allocate in your annual budgeting process to ensure you have adequate funding for...

Tips on Training Your Tradeshow Display Booth Staff Absolutely essential to your success at a given event is comprehensive training of your tradeshow display booth staff so each person is thoroughly familiar with all aspects of your product.

Use Humor to Promote Tradeshow Display Exhibits Creating a lasting impressions with your tradeshow display exhibits is a core objective...

Tips on Booking a Trade Show Magician in the UK When hiring a trade show magician in the UK, the most important thing is to make sure you book a professional. An amateur or part-time magician maybe able to perform amazing magic but there is more...

Determining Tradeshow Staffing How you determine your tradeshow staffing requirements depends on the type of shows and events you attend, the product or services you are promoting, and the estimated number of visitors...

Advantages of Portable Tradeshow Booths Portable tradeshow booths provide you with a cost-efficient alternative to custom trade show displays. They are highly versatile, easy to transport and assemble, and enable you...

Think Out-of-the Box for Your Tradeshow Giveaways How do you make your tradeshow giveaways stand out in a sea of key chains, pens, magnets, and other knick-knacks?

Trade Show Employment Opportunities -- How to Prepare If you are interested in event management and preparing for trade show employment opportunities, you need to seize every opportunity for hands-on experience and skill-based education.

Advantages of a Tradeshow Rental Exhibit A tradeshow rental exhibit can offer significant advantages over purchasing a custom display if your sales and marketing needs do not require you to be constantly on the road promoting...

Keys to Tradeshow Booth Design Your tradeshow booth design must clearly and impressively communicate who you are, the benefits you deliver, and why you are the best choice to meet your target audience’s needs...

Achieve Impact and Versatility with a Trade Show Banner Stand One of the most effective ways to optimize your trade show display and increase traffic to your booth is through the use of a trade show banner stand...

Pop Up Trade Show Display A pop up trade show display creates an interesting and professional looking graphic backdrop for your exhibit booth. Yet a standard pop up is not your only option...

Advantages of Tradeshow Display Rentals The benefits of tradeshow display rentals can be numerous for small businesses or start-ups attending their first trade show, as well as for large businesses looking to increase interest...

Generating Leads and Making Sales: Advice for Trade Show Booth Exhibitors Generating leads and making sales priorities at any show and your trade show booth – both the physical space and the display – can help you accomplish these goals...

Strategies with Trade Show Booths Thousands of people set up trade show booths and displays across the country at a huge variety of industry events. However, many people don’t know how to take advantage of ...

Trade Show Sales Strategies Train your trade show sales team to have a needs-focused approach. By engaging attendees in conversation, questioning and...

Ways to Master the Tradeshow Giveaway Game Having a focused objective for your tradeshow giveaway will help you decide who should receive it. Consider having different gifts...

Success Strategies for Effective Tradeshow Promotion It is imperative to implement promotional efforts above and beyond merely showing up at the next event. Begin these pre-show tradeshow promotion efforts six to eight months before your next event...

The Benefits of Renting a Trade Show Display The benefits of renting a trade show display, instead of purchasing one, can be numerous for small businesses or start-ups attending their first trade show and large businesses looking to increase int

Trade-Show-Advisor Contact Form Submit comments, questions and ideas to Trade-Show-Advisor.com

Trade Show Exhibit Company Selection When it comes to choosing the right trade show exhibit company for your next event,, look for unique qualities that set one firm apart from the others. Seek out the...

Trade Show Resources and Supplier Information Here are other valuable trade show resources, industry groups, and contacts that may help you achieve your event goals.

Trade Show Trends Ongoing success requires keeping an eye on trade show trends. Here are the important...

Tradeshow Promotional Items - Avoid These Mistakes... Billions of dollars are wasted every year on tradeshow promotional items and most exhibitors only get a fraction of the return on investment. Why? Because...

Portable Trade Show Booth A portable trade show booth is perhaps the best of all worlds because...

10 Web Marketing Tips for Tradeshow Exhibitors One of the best ways for tradeshow exhibitors to attract booth visitors is to utilize the company web site in simple, creative ways...

The Hardest Trade Show Job is the Most Important The Center for Exhibition Industry Research (ceir.org) says up to 80% of leads gathered at a trade show have no followed up as part of someone's trade show job...

International Trade Shows The principles of trade shows are universal. Yet, there are cultural aspects to doing international trade shows...

How to Effectively Use Tradeshow Promotional Products Following are tips on how to effectively use tradeshow promotional products to enhance impact, lead generation, and sales when you exhibit at shows...

Attending a Trade Show - Getting the Most from Your Participation Many people don’t take full advantage of the opportunities of attending a trade show, including...

Leverage Tradeshow Speaker Sponsorship When you sponsor a tradeshow speaker, promotional benefits can extend far beyond inclusion in program materials, having your name on a sign at the event, and/or a mention in the speaker introduction.

Trade Show Display Elements Just like any advertising, an effective trade show display can make or break your show sales or conversions.

Use a Tradeshow Magician to Fill Your Booth with Prospects One thing that really draws a crowd is a crowd. If you want to build a small crowd that grows larger, consider hiring a tradeshow magician and see how magic works on people...

Close the Sale with Well-Planned Tradeshow Exhibit Follow-Up Tradeshow exhibit success requires immediate follow-up on leads and activities generated from the trade show floor. Giving booth visitors your company literature, collecting contact information...

Collecting Valuable Trade Show Leads Getting complete information about your trade show leads is essential to effective follow-up for greater sales results. Your booth representatives have...

Virtual Trade Shows Virtual trade shows are gaining momentum as a way to encourage participation in an event - both live and online. Here are a few ideas...

Tradeshow Graphics: Fabric Graphic Displays Innovations in tradeshow graphics continue to provide better mediums for displaying quality graphics. Fabric has been introduced as a great alternative to traditional visuals...

Keys to Tradeshow Success Beyond free mints and giveaways... here are the four keys to tradeshow success...

Tradeshow Convention Display Tips Here are some examples of how to use your tradeshow convention display to drive incremental sales...

Apply These Trade Show Strategies to Help Ensure Success Here are five key trade show strategies to help you get the most out of your events...

Trade Show Accessories Consider the multiple uses of various trade show accessories before you make an investment...

Beat the Competition and Achieve Tradeshow Results? To truly benefit from all the hard work that went into exhibiting, you must ensure that appropriate follow-up activities take place for successful tradeshow results...

Trade Show Literature Racks -- Selecting The Right Type There are three category types of trade show literature racks from which to choose...

Tips for Care and Handling of Popup Displays Popup displays are one among the most popular type of trade show exhibit displays because of their versatility and ease of transport. They consist of a collapsible frame to...

Role of Promotional Products in the Media Mix Research Study: The Impact of Using Promotional Products With Other Advertising Methods

How to Convert Trade Show Exhibit Traffic into Loyal Customers With the advent of technologies such as touch screens, you can create fun, interactive promotions to drive traffic into your trade show exhibit display area. You can...

Research: Promotional Gifts Are Effective in Pre-Show Marketing Research shows that successful exhibitors - in terms of business generated and leads collected - write prospects before a show. Those who include promotional gifts in the...

Trade Show Budget Considerations: Key Expenses to Always Include... There are a wide variety of variables that contribute to developing an accurate trade show budget. The type, length, location, and scope of shows vary significantly and directly correlate...

Attracting Visitors to Your Booth Having a live presentation will make your exhibit and message more memorable, accomplish your goal of attracting visitors to your booth and achieve a greater return on your investment...

Tips for Planning Your Tradeshow Budget The amount to allocate to your tradeshow budget correlates to the scope of your efforts and the number, size, and location of shows you are planning to attend in a given year. While exhibiting....

Trade Show Exhibit Design Your display should be a three-dimensional extension of your company’s image, marketing messages, and sales efforts. The trade show exhibit design must advance your...

Trade Show Follow-up by Using Telemarketing Services When time and staff resources are limited, a professional telemarketing company can be a valuable support tool for trade show follow-up and...

Trade Show Exhibitors Attract Traffic with Quiz Games Trade show exhibitors can be the “attraction” in the exhibition hall by hosting a television-style game show quiz at their booth...

Trade Show Blog Here you will find the latest trade show ideas, event resources, contacts, exhibiting tips and articles to maximize tradeshow results.

Trade Show Articles on Trade-Show-Advisor.com A wide range of trade show articles, ideas, and resources are featured on Trade-Show-Advisor.com. This comprehensive knowledge base is designed to help exhibitors...

Trade Show News Look here for the latest trade show news and information from around the globe.

Contracting Tradeshow Jobs ... How to Hire Temporary Event Staff When internal staff resources are not available to coordinate all the necessary tradeshow jobs and required tasks for successful event participation, hiring a professional trade show specialist...

Tradeshow Display Location -- How to Select Prime Space Securing an opportunistic tradeshow display location is like finding a prime piece of real estate for your business. The location is one of the most important factors...

Trade Show Display Booth -- Prequalifying Your Prospects Personalized interaction with visitors in your trade show display booth can often shorten the purchase decision-making process...