Trade Show Promotional Item Adds Impact

A trade show promotional item given away at your booth can help draw traffic, create recall after the show, and provide contact information in a unique, memorable way to prospects.

At first glance, an exhibit hall seems like a treasure trove for prospecting.

Yet, considering all the distractions of the show and your competition vying for the attention of conference attendees, interest-grabbers in the form of unique or useful giveaways can help draw more people to your booth.

With increased booth traffic, you will increased opportunity to convert more cold prospects into hot leads.

According to Incomm Center for Trade Show Research and Sales Training, event attendees are 52% more likely to stop by your exhibit if you have an appealing promotional item to give them.

As a result, awareness and interest in your exhibit and product line increase -- and you enhance potential for greater sales performance. So, what kind of promotional item is most effective?

"The secret to getting the most visibility from the dollars you spend on promotional items is to choose gifts that people will love to use once they return to their homes and offices," said Jonathan E. Edelman of PromotionStore.com, specialists in helping exhibitors select giveaways that attract booth traffic.

A free catalog of the company's 750,000 items is available on request.

Here are important considerations to help you choose your giveaway.

• Does the item complement your company and product image?
  

• Do the giveaways you want to purchase match your budget?
  

• Are you able to easily imprint your key contact information and message on the trade show promotional item?
  

• Will you be able to get your shipment in time for the event?

• Is your giveaway unique and different from others you’ve seen?
  

• Is the item something YOU would like to have?

How you distribute your trade show promotional item makes a difference in its perceived value and marketing effectiveness.

For example, do not stack your entire supply of giveaways on your booth table for just anyone to take.

This potentially diminishes the value of your "gift" to show attendees. Rather, personally and selectively hand out giveaways to visitors with whom you speak and who represent potential clients.

Through thoughtful distribution of advertising specialties your product will be more memorable to your prospect and serves as a way to show your appreciation for the booth visit.

You may also want to have booth visitors fill out a lead form before you offer the giveaway. This will further help qualify prospects and assist with your event follow-up marketing initiatives.

Related Articles:

	Web www.trade-show-advisor.com