Your trade show exhibit display serves as a direct, powerful reflection of your company image and portrays the level of product quality and service customers can expect to receive.
To be effective, the visual impact of your
trade show display
must make a strong first impression and communicate your message in a
matter of seconds. This small window of time is critical to attracting
prospects to your booth and maximizing your sales opportunities.
Identify your display needs by answering the following questions. These will help you determine the exhibit type, size, design, and configuration that best meet your needs. Your answers will also help you decide on requirements for trade show signage, booth accessories, and other exhibit components.
Types of Trade Show Exhibit Displays
Whether you decide to have a custom exhibit produced, or adapt a used or rental unit, the type of trade show display you need will be based on the nature of shows you attend and what you want to accomplish at each one.
Here are some standard types of exhibition stands and displays.
Choosing a Trade Show Exhibit Display Company
To fulfill your exhibit development needs, start by carefully researching companies that sell quality trade show displays and select an exhibit firm that:
The best place to start sourcing a trade show exhibit display supplier is to visit a show and talk with exhibitors in non-competing industries who have the type of exhibit booth and display banners you like.
You may want to get referrals from professional organizations, your chamber of commerce, and/or colleagues. Of course, the internet is another valuable resource for finding trade show display companies worldwide.
Once you have a list of possible suppliers of set up a time to talk with a representative or two from each company. This will enable you to assess expertise, learn how each firm operates, ask about pricing and budget controls, request photographs of completed projects, and secure a list of references to contact.
A number of trade show exhibit companies also rent displays to companies interested in testing different types and sizes of exhibits before moving forward with a purchase. Exhibit rental is also a cost-effective option for organizations that exhibit only once or twice a year. For more about trade show display rental, click here.
Graphics and Banners
You want your trade show exhibit display graphics and banners to grab people’s attention and draw them into your booth. Most suppliers provide graphic services either in-house or on a contracted basis.
Check out the work they have done for others. If you don’t like what you see, hire your own graphic designer to help produce artwork for your booth.
Be sure graphics and banners with your company and/or product name is highly visible, well-lit, and features large easy-to-read type. You may want to have multiple signs in different areas of your booth. Keep your message succinct and direct. After all, you only have about three seconds to make an impression and turn a prospect into a viable lead.
Benefits of Modular Displays
Create an Attractive Exhibit on a Tight Budget
Maximizing Impact with Your Exhibition Stand
Used Trade Show Exhibits
Advantages of Portable Displays
Booth Elements that Add Impact
Adapt Your Exhibit for International Shows
When to Use a Tabletop Display
Success Tips for Your Exhibit Booth
Pop Up Trade Show Displays
Tradeshow Convention Display Tips
Choose an Effective Display to Match Your Budget
Determining Exhibit Space Requirements
Advantages of Portable Displays
Tips on Using Table Top Displays
How Trade Show Displays Serve Double Duty in the Office
Green Trade Show Displays
Benefits of Rental Displays
Rental Booth Selection Tips
Why Rent a Tradeshow Booth?
Choices and Decisions for Renting a Booth
Renting Exhibits to Test Displays
Renting vs. Buying a Custom Display
Return to Trade Show Advisor HOME from Trade Show Exhibit Display
Article: Trade Show Exhibit Display
Today's Top Searches
Join the Discussion
If you're an exhibitor or have experience working in the tradeshow business, share your insights on the industry's challenges and opportunities. Click Here >>
Share Success Tips
Do you have a great tip that has enhanced your exhibiting results? Share it here! What works for you just might help someone else. Click Here >>
Booth Staffing Formula
Designing "Wow" Stands