Trade Show Promotions:
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Well-planned and executed trade show promotions are essential to fully benefit from event participation and achieve your exhibiting goals. Phase 1: Personalized contact prior to the event.
Presell conference registrants through personalized phone calls, written invitations, direct mail initiatives and/or email communications. You may also want to mail out meaningful giveaways along with a personalized letter to introduce your products, share your booth location, and encourage potential buyers to visit your exhibit.
To complement your efforts, be sure to leverage digital media by placing exhibiting information on your website, as well as utilizing social networks and mobile marketing to get the message out.Phase 2: Marketing activities during the show.
This includes live entertainment, hands-on activities, audio-visual programs, unique trade show booth attractions such as a cash cube money machine or an interactive game, tradeshow giveaways, and food - if permitted. Of course, a well-trained, professional, and welcoming trade show staff is paramount to success.
Phase 3: Follow-up after the show to convert leads into sales.
Send a personalized handwritten note, along with a customized company information packet or other appropriate material, to booth visitors within a week following the trade show event. For top leads, add a personal phone call to make a lasting impression and reinforce your commitment to service.
In this time of intense texting, email, and messaging through social networking sites, a personal phone call to your valued prospects makes a powerful impact and may help solidify the sale. Warm, personal contact is the consistent thread in every aspect of marketing and trade show promotions.
Each contact you make reinforces your company's commitment to quality and customer care, which are essential attributes in the competitive marketplace.
In addition, trade show marketing strategies that focus on relationship management and personalized attention are just as important when you are participating in virtual trade shows as they are for traditional, face-to-face events.
Trade-Show-Attractions.com - For proven methods of attracting booth visitors and implementing successful trade show promotions, click here: Trade Show Promotions – Trade Show Booth Attractions - Trade Show Giveaways.
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